Information & Market Engineering - Prof. Dr. Christof Weinhardt

Electronic Markets & User Behavior


The central subject of the research group Electronic Markets & User Behavior is the design an analysis of electronic market platforms and online market places as well as the understanding of user behavior.

Our research addresses the design as well as the underlying technology of digital platforms and complex interaction mechanisms. We analyse and model user interactions and the effectiveness of platform interfaces in order to improve our understanding of user experience in decision support systems. As users online do not always decide fully rational, but are prone to the influence of their emotions, one of our approaches is based on the methods of NeuroIS, i.e., the measurement of neurophysiological data such as heart rate and skin conductance.
In particular, we focus on technological innovations in markets (blockchain and distributed ledger systems, e.g. for localized energy trading); platform and interface design for the sharing economy, robo advisory, and consumers; and machine learning in financial markets and electronic trading platforms.


Head of Division

Michael Knierim Michael Knierim
+49 (721) 608-41583

Research Assistants

Christoph Berger

Christoph Berger

Patrick Jaquart Patrick Jaquart
+49 (721) 608-48387


  • e-commerce (Shopping- and booking platforms)
  • micro credits and crowdfunding
  • peer-to-peer- and sharing economy platforms
  • virtual stores and immersive environments
  • serious games
  • financial markets and behavioral finance
  • financial market innovation and blockchain technology


  • econometric methods, e.g. of user data
  • behavioral economic experiments in the lab, the field, and online
  • simulation, prototyping, and testing of market mechanism design and algorithms
  • web crawling and scraping
  • design science for the design, implementation, and evaluation of user interfaces
  • game theoretic models