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JPF

PD Dr. Jella Pfeiffer

Group: Electronic Markets & User Behavior
Office Hours: nach Vereinbarung
Phone: +49 (721) 608-48372
jella pfeifferZuz1∂kit edu

 Karlsruhe Institute of Technology (KIT)
Fakultät für Wirtschaftswissenschaften
Institut für Informationswirtschaft und Marketing
Fritz-Erler-Straße 23, 76133 Karlsruhe

Activities

Research Interests and Methods

    Consumer Decision Support Systems
  • Interactive Decision Aids and Interactive Information Management Tools
  • Consumer Decision Support Systems
  • Search Engine Optimization
  • Crowdfunding
  • Virtuelles Shopping im CAVE und mit Head-Mounted-Displays

    •  

    User Assistance Systems:
  • Attentive mobile assistance systems at the point of-sale
  • Recommender Systems
  • Intelligent invocation

    •  

    Methods:
  • Lab and field experiments
  • Virtual reality as experimental environment
  • Neuro-IS:
    • Eye-tracking
    • Life-biofeedback

      •  

      Optimization:
    • genetic algorithms and other meta-heuristics
    • User preferences in multi-criteria optimization

    Lectures and Seminars

    WS 2016/2017
    • Experimentelle Wirtschaftsforschung (mit T. Teubner und V. Dorner)
    • Seminar eCommerce & Human-Computer Interaction
    SS 2015
    • Seminar eCommerce & Human-Computer Interaction
    WS 2014/15
    • Experimental Economics (with T. Teubner and V. Dorner)

    Curriculum Vitae

    01.02.2016 - 14.09.2016

    		 Mutterschutz und Elternzeit
    01.2016 Habilitation zum Thema "Consumer Decision Support Systems – A Human-computer Interaction Perspective" und Erteilung der Venia Legendi im Fachgebiet Betriebswirtschaftslehre, Johannes Gutenberg-Universität Mainz
    01.08.2015 – 31.01.2016 Invited Professor at the École des Hautes Études Commerciales de l'Université de Lausanne (HEC), Information Systems, Switzerland
    01.09.2014-
    31.07.2015
    and since 15.09.2016
    		 Manager KD2Lab and Head of Division Electronic Markets & User Behavior at IISM
    12.2006 - 08.2014 Research assistant at the chair of Prof. Rothlauf, Johannes Gutenberg-Universität Mainz
    05.2011 - 08.2011 Visiting Researcher at Sauder School of Business, University of British Columbia (UBC, Prof. Izak Benbasat)
    02.2011 - 04.2011 Visiting Researcher at Université Lausanne (HEC, Prof. Ulrich Hoffrage)
    09.2008 - 01.2009 Visiting Fellow at Harvard (Cambridge, USA)
    11.2007 - 06.2008 Contractor for consultant company Icosystem (Cambridge, USA)
    01.2007 - 01.2011 PhD at the Johannes Gutenberg-University Mainz: "Interactive Decision Aids in E-commerce"
    08.2004 - 05.2005 Studies in computer science as non-degree graduate student at the University of Waterloo (Canada)
    09.2001 - 11.2006 Studies in computer science and business administration (Diplom, equiv. to Master) at the University of Mannheim: The Winner Determination Problem in multi-unit Combinatorial Auctions and the multi-dimensional Knapsack Problem – An Analysis of Optimization Methods

    Awards & Scholarships

    • Price for the excellent dissertation 2012 from the "Freunde der Universität Mainz"
    • Business Technology Award 2010: Award sponsored by McKinsey for the best practice-oriented research project (jury: professors, CIOs, consultants)
    • Member in the Gutenberg Akademie (Mai 2010 - Mai 2011): Academy consisting of the best 25 PhD students and 25 excellent professors from the Johannes Gutenberg-University Mainz
    • Price for indivdiual coaching for skilled, young scientists from the Johannes-Gutenberg University Mainz
    • PhD Scholarship of the "Studienstiftung des deutschen Volkes" (German National Merit Foundation) (11/2007 - 12/2009)
    • Award of the Prechel Foundation of the University of Mannheim: Best graduate (Master) of the year in "computer science and business administration (2007)
    • Scholarship of the "Studienstiftung des deutschen Volkes" (German National Merit Foundation) (03/2004-17/2006)
    • Scholarship of e-fellows (since 2003)
    • Best graduate (Bachelor) of the year in "computer science and business administration (2003)

    Forthcoming Publications

    Meißner, M.; Pfeiffer, J., Pfeiffer, T., Oppewal, H. (forthcoming)
    Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research. Journal of Buisness Research (JBR)

Publications


Book Chapters
  1. Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions.
    Pfeiffer, J.; Pfeiffer, T.; Meißner, M.
    2015. Reshaping Society through Analytics, Collaboration and Decision Support. Role of Business Intelligence and Social Media. Ed.: L. Iyer, 161-173, Springer, Berlin. doi:10.1007/978-3-319-11575-7
  2. Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines.
    Pfeiffer, J.; Probst, M.; Steitz, W.; Rothlauf, F.
    2011. Theory-guided modeling and empiricism in information systems research. Ed.: A. Heinzl, 145-173, Physica-Verlag, Heidelberg. doi:10.1007/978-3-7908-2781-1_8
  3. Interaktive Entscheidungshilfen.
    Pfeiffer, J.
    2010. Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung. Hrsg.: J. Becker, 105-123, Springer, Berlin
Journal Articles
  1. Brownie: A Platform for Conducting NeuroIS Experiments.
    Hariharan, A.; Adam, M. T. P.; Dorner, V.; Lux, E.; Mueller, M. B.; Pfeiffer, J.; Weinhardt, C.
    2017. Journal of the Association for Information Systems, 18 (4), 264-296
  2. Using PageRank for non-personalized default rankings in dynamic markets.
    Scholz, M.; Pfeiffer, J.; Rothlauf, F.
    2017. European journal of operational research, 260 (1), 388–401. doi:10.1016/j.ejor.2016.12.022
  3. An Optimized Design of Choice Experiments: A New Approach for Studying Decision Behavior in Choice Task Experiments.
    Pfeiffer, J.; Duzevik, D.; Rothlauf, F.; Bonabeau, E.; Yamamoto, K.
    2015. Journal of behavioral decision making, 28 (3), 262-280. doi:10.1002/bdm.1847
  4. On the Influence of Context-based Complexity on Information Search Patterns: An Individual Perspective.
    Pfeiffer, J.; Meißner, M.; Brandstätter, E.; Riedl, R.; Decker, R.; Rothlauf, F.
    2014. Journal of Neuroscience, Psychology and Economics, 7 (2), 103-124. doi:10.1037/npe0000021
  5. A Low-Effort Recommendation System with High Accuracy: A New Approach with Ranked Pareto-Fronts.
    Pfeiffer, J.; Scholz, M.
    2013. Business and Information Systems Engineering, 5 (6), 397-408. doi:10.1007/s12599-013-0295-z
  6. Helping Online Shoppers.
    Pfeiffer, J.
    2012. McKinsey On Business Technology, 26, 41
  7. Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines.
    Pfeiffer, J.; Probst, M.; Steitz, W.; Rothlauf, F.
    2012. Zeitschrift für Betriebswirtschaft : Journal of Business Economics, 82 (4), 25-46
  8. Ein empirischer Vergleich der Prozessaufzeichnungsmethoden: Mouselab und Eyetracking bei Praeferenzmessungen mittels Choice-based Conjoint Analyse.
    Meißner, M.; Decker, R.; Pfeiffer, J.
    2010. Marketing : Zeitschrift für Forschung und Praxis (ZFP), 32 (3), 133-143
Conference Proceedings Articles
  1. On the Role of Users' Cognitive-Affective States for User Assistance Invocation [in press].
    Friemel, C.; Morana, S.; Pfeiffer, J.; Maedche, A.
    2017. Proceedings of the Gmunden Retreat on NeuroIS, Gmunden, Austria, June 12-14, 2017. Ed.: F. Davis, 1-10
  2. The Influence of Social Curiosity on the Observing Behavior of Users on Social Network Sites.
    Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
    2015. Proceedings of the 21st Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, August 13-15 2015, 118635
  3. Privacy Protecting Behaior in Social Network Sites (Research in Progress).
    Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
    2015. Proceedings of the 21st Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, August 13-15 2015
  4. Using Live Biofeedback for Decision Support: Investigating Influences of Emotion Regulation in Financial Decision Making.
    Lux, E.; Adam, M. T. P.; Hawlitschek, F.; Pfeiffer, J.
    2015. 23rd European Conference on Information Systems (ECIS), Münster, Germany, 26-29.05.2015, 1-12, AIS Electronic Library
  5. Classification of Goal-Directed Search and Exploratory Search Using Mobile Eye-Tracking.
    Pfeiffer, J.; Meißner, M.; Prosiegel, J.; Pfeiffer, T.
    2015. Building a Better World through Information Systems. 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, December 14-17, 2014. Vol. 6, 4442-4455, Curran, Red Hook (NY)
  6. Minimally Restrictive Decision Support Systems.
    Pfeiffer, J.; Benbasat, I.; Rothlauf, F.
    2015. Building a Better World through Information Systems. 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, December 14-17, 2014. Vol. 3, 1713-1727, Curran, Red Hook (NY)
  7. Conversion Centered Personalization - a Data-Driven Approach to Service Design.
    Ducar, D.; Pfeiffer, J.
    2015. Proceedings of the First Karlsruhe Service Summit Workshop - Advances in Service Research, Karlsruhe, Germany, February 2015. Ed.: R. Görlitz, 131-136, KIT Scientific Publishing, Karlsruhe
  8. Important Product Features of Mobile Decision Support Systems for In-Store Purchase Decisions: A User-Perspective Taking into Account Different Purchase Situations.
    Huschens, M.; Pfeiffer, J.; Pfeiffer, T.
    2014. Multikonferenz Wirtschaftsinformatik (MKWI), Paderborn, Germany, 26.-28. Februar 2014. Ed.: D. Kundisch, 1847-1859, Universität Paderborn, Paderborn
  9. Identifying Goal-oriented and Explorative Information Search Patterns.
    Pfeiffer, J.; Prosiegel, J.; Meißner, M.; Pfeiffer, T.
    2014. Gmunden Retreat on NeuroIS 2014, Gmunden, Austria, 05.-07.06.2014. Ed.: F. Davis, 23-25
  10. Integrating Keyword Advertising and Dynamic Pricing for an online market place.
    Goertz, T.; Pfeiffer, J.; Schmidt, H.; Rothlauf, F.
    2014. Operations Research Proceedings 2013 : Selected Papers of the International Conference on Operations Research, OR2013, September 3-6, 2013. Ed.: D. Huisman, 145-151, Springer, Berlin. doi:10.1007/978-3-319-07001-8_20
  11. Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer-interaction.
    Meißner, M.; Pfeiffer, J.; Pfeiffer, T.
    2013. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Bielefeld, Germany. 24.-25. Oktober 2013. Ed.: T. Pfeiffer, 10-13, Universtiät Bielefeld, Bielefeld. doi:10.2390/biecoll-saga2013_3
  12. Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of Sale.
    Pfeiffer, T.; Pfeiffer, J.; Meißner, M.
    2013. Proceedings of the Gmunden Retreat on NeuroIS 2013, Gmunden, Austria, 01.06 – 04-06.2013. Ed.: F. Davis, 3
  13. The Influence of Perceived Belonging on Social Network Site Adoption.
    Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
    2013. Proceedings of the Nineteenth Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, 15.-17.08.2013. Ed.: Y. Hwang, 1-10, Association for Information Systems, Atlanta
  14. Social influence in recommendation agents: Creating synergies between multiple recommendation sources for online purchases.
    Pfeiffer, J.; Benbasat, I.
    2012. ECIS 2012 - Proceedings of the 20th European Conference on Information Systems, Barcelona; Spain; 10 June 2012 through 13 June 2012, 99, Association for Information Systems, Atlanta
  15. A Theory-Based Approach for a Modular System of Interactive Decision Aids.
    Pfeiffer, J.; Vogel, F.; Stumpf, S.; Kiltz, C.
    2010. Proceedings of the Sixteenth Americas Conference on Information Systems (AMCIS 2010 ), Lima, Peru, August 12-15, 2010
  16. A genetic algorithm for analyzing choice behavior with mixed decision strategies.
    Pfeiffer, J.; Duzevik, D.; Rothlauf, F.; Yamamoto, K.
    2009. Proceedings of the 11th Annual conference on Genetic and evolutionary computation. Ed.: F. rothlauf, 1585-1592, ACM, New York (NY). doi:10.1145/1569901.1570113
  17. On the Relationship between Interactive Decision Aids and Decision Strategies: A Theoretical Analysis.
    Pfeiffer, J.; Riedl, R.; Rothlauf, F.
    2009. Proceedings of the 9th International Conference on Business Informatics, Wien, 25.-27. Februar 2009. Ed.: H.R. Hansen, 161-176
  18. Reference Point Based Multi-Objective Algorithms for Group Decisions.
    Pfeiffer, J.; Golle, U.; Rothlauf, F.
    2008. Proceedings of the 10th annual conference on Genetic and evolutionary computation : GECCO '08, Atlanta, GA, USA, July 12 - 16, 2008, 697-704, ACM, New York (NY). doi:10.1145/1389095.1389231
  19. Greedy Heuristics and Weight-Coded EAs for Multidimensional Knapsack Problems and Multi-Unit Combinatorial Auctions.
    Pfeiffer, J.; Rothlauf, F.
    2008. Operations research proceedings 2007 : selected papers of the annual international conference of the German Operations Research Society (GOR), Saarbrücken, September 5 - 7, 2007. Ed.: J. Kalcsics, 153-158, Springer, Berlin. doi:10.1007/978-3-540-77903-2_24
  20. Classification of Human Decision Behavior: Finding Modular Decision Rules with Genetic Algorithms.
    Rothlauf, F.; Schunk, D.; Pfeiffer, J.
    2005. GECCO 2005 : genetic and evolutionary computation conference, June 25 - 29, 2005 (Saturday - Wednesday), Washington, DC, USA. Teil 2. Ed.: H.-G. Beyer, 2021–2028, ACM, New York (NY). doi:10.1145/1068009.1068346
Presentations
  1. Designing Neuro-aware Invocation of User Assistance Systems.
    Friemel, C.; Morana, S.; Pfeiffer, J.; Maedche, A.
    2017. Designing Human-Computer Assistance Systems, Workshop at the International Conference on Wirtschaftsinformatik 2017, St. Gallen, Switzerland, 12.02.2017
Posters
  1. Next Generation Shopping: Investigating Consumer Behavior in Virtual Reality Supermarkets.
    Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.; Dieckmann, A.; Dietrich, H.
    2017. Eröffnungsfeier des Karlsruher Decision & Design Labs, Karlsruhe, 21.04.2017

Betreute Abschlussarbeiten

Design und Akzeptanz von virtuellen Einkaufsmärkten: Ein Vergleich von E-Shops, stationärem Einzelhandel und virtuellem Einkaufsmarkt

[Masterarbeit]

Status: abgeschlossen

 

Predicting Search Situations at the Point of Purchase in the Real World and the Virtual Reality Using Mobile Eye-Tracking Data

[Masterarbeit]

Status: abgeschlossen

 

Coping with Trade-Offs: An Empirical Study on Purchase Decisions in a Virtual Supermarket

[Bachelorarbeit]

Status: abgeschlossen