Research Interests and Methods
Consumer Decision Support Systems
- Interactive Decision Aids and Interactive Information Management Tools
- Consumer Decision Support Systems
- Search Engine Optimization
- Crowdfunding
- Virtuelles Shopping im CAVE und mit Head-Mounted-Displays
User Assistance Systems:
- Attentive mobile assistance systems at the point of-sale
- Recommender Systems
- Intelligent invocation
Methods:
- Lab and field experiments
- Virtual reality as experimental environment
- Neuro-IS:
- Eye-tracking
- Life-biofeedback
Optimization:
- genetic algorithms and other meta-heuristics
- User preferences in multi-criteria optimization
Lectures and Seminars
WS 2016/2017
- Seminar Participation and Collaborative Services
- Platform Economy (with F. Glaser, T.Teubner, T. Straub)
- Experimentelle Wirtschaftsforschung
- Decision Support Systems (at TU Darmstadt)
- Seminar User Assistance Systems (at University Mainz)
WS 2016/2017
- Experimentelle Wirtschaftsforschung (mit T. Teubner und V. Dorner)
- Seminar eCommerce & Human-Computer Interaction
SS 2015
- Seminar eCommerce & Human-Computer Interaction
WS 2014/15
- Experimental Economics (with T. Teubner and V. Dorner)
Curriculum Vitae
01.09.2014 - 31.07.2015 und seit 15.09.2016 |
Leiterin der Forschungsgruppe Digital Experience & Participation (bis 03/2017 Leiterin der Forschungsgruppe Electronic Markets & User Behavior) am IISM |
01.02.2016 - 14.09.2016 |
Mutterschutz und Elternzeit |
01.2016 | Habilitation zum Thema "Consumer Decision Support Systems – A Human-computer Interaction Perspective" und Erteilung der Venia Legendi im Fachgebiet Betriebswirtschaftslehre, Johannes Gutenberg-Universität Mainz |
01.08.2015 – 31.01.2016 | Invited Professor at the École des Hautes Études Commerciales de l'Université de Lausanne (HEC), Information Systems, Switzerland |
01.09.2014 - 04.07.2018 | Manager KD2Lab |
12.2006 - 08.2014 | Research assistant at the chair of Prof. Rothlauf, Johannes Gutenberg-Universität Mainz |
05.2011 - 08.2011 | Visiting Researcher at Sauder School of Business, University of British Columbia (UBC, Prof. Izak Benbasat) |
02.2011 - 04.2011 | Visiting Researcher at Université Lausanne (HEC, Prof. Ulrich Hoffrage) |
09.2008 - 01.2009 | Visiting Fellow at Harvard (Cambridge, USA) |
11.2007 - 06.2008 | Contractor for consultant company Icosystem (Cambridge, USA) |
01.2007 - 01.2011 | PhD at the Johannes Gutenberg-University Mainz: "Interactive Decision Aids in E-commerce" |
08.2004 - 05.2005 | Studies in computer science as non-degree graduate student at the University of Waterloo (Canada) |
09.2001 - 11.2006 | Studies in computer science and business administration (Diplom, equiv. to Master) at the University of Mannheim: The Winner Determination Problem in multi-unit Combinatorial Auctions and the multi-dimensional Knapsack Problem – An Analysis of Optimization Methods |
Awards & Scholarships
- Price for the excellent dissertation 2012 from the "Freunde der Universität Mainz"
- Business Technology Award 2010: Award sponsored by McKinsey for the best practice-oriented research project (jury: professors, CIOs, consultants)
- Member in the Gutenberg Akademie (Mai 2010 - Mai 2011): Academy consisting of the best 25 PhD students and 25 excellent professors from the Johannes Gutenberg-University Mainz
- Price for indivdiual coaching for skilled, young scientists from the Johannes-Gutenberg University Mainz
- PhD Scholarship of the "Studienstiftung des deutschen Volkes" (German National Merit Foundation) (11/2007 - 12/2009)
- Award of the Prechel Foundation of the University of Mannheim: Best graduate (Master) of the year in "computer science and business administration (2007)
- Scholarship of the "Studienstiftung des deutschen Volkes" (German National Merit Foundation) (03/2004-17/2006)
- Scholarship of e-fellows (since 2003)
- Best graduate (Bachelor) of the year in "computer science and business administration (2003)
Forthcoming Publications
Seeger, A.-M.; Pfeiffer, J.; Heinzl, A. (2018).(forthcoming) Designing Anthropomorphic Conversational Agents: Development and Empirical Evaluation of a Design Framework. In Proceedings of the International Conference on Information Systems (ICIS 2018). |