• Fensel, D. et al. (2001) Product data integration in B2B e-commerce, IEEE Intelligent Systems, 16(4). Pages 54-59.
• Kotler (1980) Marketing Management - Analysis, Planning and Control. Prentice-Hall, Englewood Cliffs, 4th Edition. Pages 3-92.
• Porter (1998) Competitive Advantage: Creating and Sustaining Superior Performance. Free Press, New York. Pages 33-53.
• Sterman (2000) Business Dynamics: Systems Thinking and Modeling for a Complex World. McGraw-Hill, Boston. Chapters 4, 5.1, 5.2, 5.3, and 5.5. Pages 107-133, 137-159, 169-177.

Weiterführende Literatur

• Geyer-Schulz (1998) Fuzzy Genetic Algorithms. In: Hung T. Nguyen and Michio Sugeno (Eds.) Fuzzy Systems: Modeling and Control, Kluwer Academic Publishers, Boston. Pages 403-460.
• Porter (1998) Competitive Advantage: Creating and Sustaining Superior Performance. Free Press, New York. Pages 62-118.
• Senge (1994) The Fifth Discipline: The Art and Practice of the Learning Organization. Currency/Doubleday, New York. Chapters 2 and 3. Pages 17-54.
• Sterman (1989) Modeling Managerial Behavior: Misperceptions of Feedback in a Dynamic Decision Making Experiment, Management Science, 35(3). Pages 321-339.