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Greta Luise Hoffmann

Greta Luise Hoffmann

Sprechstunden: nach Vereinbarung / by appointment
Tel.: +49 (721) 608-48375
Fax: +49 (721) 608-48399
greta hoffmannNfx0∂kit edu

Karlsruhe Institute of Technology (KIT)
Fakultät für Wirtschaftswissenschaften
Institut für Informationswirtschaft und Marketing
Fritz-Erler-Straße 23, 76133 Karlsruhe 



Tätigkeiten

Greta Hoffmann is a studied Product- and Game Designer with experience in the fields of Graphic Design, Game Design and Project Management. As a guest researcher at the Institute of Information Systems and Marketing in the research group “Participation and Collaborative Services” she explores aspects of gaming and game design elements that are directed towards the improvement of motivation, reward and learning effect in participatory and public contexts. Her research activities are specifically focused on the specific correlations between learning oriented game-design elements and parameters of performance, learning effect and motivation. Furthermore fundamental research is being conducted in terms of developing a taxonomy of game design elements.

Forschungsinteressen & -methoden

  • Gamification and Gratification Systems
  • Classification of Game Design Element
  • Learning effects and Motivation
  • Laboratorial experimentation

Vorlesungen, Übungen, Seminare

SS 2018

  • Seminar Participation and Collaborative Services
  • Practical Seminar in Digital Experience
  • UX JamCamp
  • Guest Lecturer (Gamification) - Geschäftsmodelle im Internet (Vorlesung und Übung)

WS 2017/18

  • Seminar Participation and Collaborative Services
  • Practical Seminar in Digital Experience
  • HfG GameLab (Paidia, Forum Ludorum, Data Driven Narratives)

SS 2017

  • Seminar Participation and Collaborative Services
  • Practical Seminar in Digital Experience
  • HfG GameLab (Mimikry, Forum Ludorum, Data Driven Narratives, Making Games)

WS 2016/17

  • Seminar Participation and Collaborative Services
  • HfG GameLab (Mimikry, Forum Ludorum, Data Driven Narratives, Making Games)

Lebenslauf

02.2017 -Today User Experience Designer at Union Investment Frankfurt
10.2015 - Today Guest Researcher at the Institute of Information Systems and Marketing at the KIT (Karlsruhe Institute of Technology)
09.2015 - Today Lecturer for Game Design at the Academy for Communication Pforzheim
10.2015 - Today Lecturer and Head of the GameLab Karlsruhe at HfG (Karlsruhe University of Arts and Design)
02.2009 - 02.2015 Research Assistant at FZI (Research Center for Information Technology)
08.2008 - 07.2014 Study of Product Design / Game Design at HfG Karlsruhe (Diploma)
06.2010 - 03.2011 Producer at Topware Interactive
08.2007 - 08.2008 Study of History of Art at the Philipps University Marburg

Publikationsliste


2016
Proceedingsbeiträge
Analyse von Gamification Anreizmechanismen für Crowd Worker in Participatory Sensing.
Zentek, T.; Hoffmann, G.
2016. Sozial digital - gemeinsam auf neuen Wegen : Mensch und Computer 2016, 04. - 07. September 2016, Aachen, Germany. Hrsg.: B. Weyers, 1-4, Gesellschaft für Informatik, Aachen. doi:10.18420/muc2016

Betreute Abschlussarbeiten

Qualitative Analyse von persönlichkeitsbasierten Gamification Anreizen
[Bachelorarbeit]
Status: abgeschlossen

Towards an exhaustive List of Playing Incentives in Gamification: A quantitative analysis of incentives in psychological theories and their relevance for information systems
[Bachelorarbeit]
Status: vergeben

Playing Incentives in Gamification: A quantitative analysis of incentives in genre theories and their relevance for information systems
[Bachelorarbeit]
Status: vergeben