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Greta Luise Hoffmann

Greta Luise Hoffmann

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Tel.: +49 (721) 608-48375
Fax: +49 (721) 608-48399
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Karlsruhe Institute of Technology (KIT)
Fakultät für Wirtschaftswissenschaften
Institut für Informationswirtschaft und Marketing
Fritz-Erler-Straße 23, 76133 Karlsruhe 



Tätigkeiten

Greta Hoffmann is a studied Product- and Game Designer with experience in the fields of Graphic Design, Game Design and Project Management. As a guest researcher at the Institute of Information Systems and Marketing in the research group “Participation and Collaborative Services” she explores aspects of gaming and game design elements that are directed towards the improvement of motivation and reward in participatory contexts. Her research activities are specifically focused on the distinction and usage of player types and long-term playing incentives.

Forschungsinteressen & -methoden

  • Gamification and Gratification Systems
  • Player Types and Playing Incentives

Vorlesungen, Übungen, Seminare

SS 2017
  • Seminar Participation and Collaborative Services
  • Practical Seminar in Digital Experience
  • HfG GameLab (Mimikry, Forum Ludorum, Data Driven Narratives, Making Games)
WS 2016/17
  • Seminar Participation and Collaborative Services
  • HfG GameLab

Lebenslauf

02.2017 -Today User Experience Designer at Union Investment Frankfurt
10.2015 - Today Guest Researcher at the Institute of Information Systems and Marketing at the KIT (Karlsruhe Institute of Technology)
09.2015 - Today Lecturer for Game Design at the Academy for Communication Pforzheim
10.2015 - Today Lecturer and Head of the GameLab Karlsruhe at HfG (Karlsruhe University of Arts and Design)
02.2009 - 02.2015 Research Assistant at FZI (Research Center for Information Technology)
08.2008 - 07.2014 Study of Product Design / Game Design at HfG Karlsruhe (Diploma)
06.2010 - 03.2011 Producer at Topware Interactive
08.2007 - 08.2008 Study of History of Art at the Philipps University Marburg

Publikationsliste


2016
Proceedingsbeiträge
Analyse von Gamification Anreizmechanismen für Crowd Worker in Participatory Sensing.
Zentek, T.; Hoffmann, G.
2016. Sozial digital - gemeinsam auf neuen Wegen : Mensch und Computer 2016, 04. - 07. September 2016, Aachen, Germany. Hrsg.: B. Weyers, 1-4, Gesellschaft für Informatik, Aachen. doi:10.18420/muc2016

Betreute Abschlussarbeiten

Qualitative Analyse von persönlichkeitsbasierten Gamification Anreizen

[Bachelorarbeit]

Status: abgeschlossen

 

Towards an exhaustive List of Playing Incentives in Gamification: A quantitative analysis of incentives in psychological theories and their relevance for information systems

[Bachelorarbeit]

Status: vergeben

 

Playing Incentives in Gamification: A quantitative analysis of incentives in genre theories and their relevance for information systems

[Bachelorarbeit]

Status: vergeben