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Greta Luise Hoffmann

Greta Luise Hoffmann

Sprechstunden: nach Vereinbarung / by appointment
greta hoffmannAeb0∂kit edu

FZI - Forschungszentrum Informatik
am Karlsruhe Institute für Technologie (KIT)
Haid-und-Neu-Str. 10-14


Greta Hoffmann is a studied Product- and Game Designer with experience in the fields of Graphic Design, Game Design and Project Management. As a guest researcher at the Institute of Information Systems and Marketing in the research group “Participation and Collaborative Services” she explores aspects of gaming and game design elements that are directed towards the improvement of motivation and reward in participatory contexts. Her research activities are specifically focused on the distinction and usage of player types and long-term playing incentives.

Forschungsinteressen & -methoden

  • Gamification and Gratification Systems
  • Player Types and Playing Incentives

Vorlesungen, Übungen, Seminare

WS 2016/17
  • Seminar Participation and Collaborative Services
  • HfG GameLab


10.2015 - Today Guest Researcher at the Institute of Information Systems and Marketing at the KIT (Karlsruhe Institute of Technology)
09.2015 - Today Lecturer for Game Design at the Academy for Communication Pforzheim
10.2015 - Today Lecturer and Head of the GameLab Karlsruhe at HfG (Karlsruhe University of Arts and Design)
02.2009 - 02.2015 Research Assistant at FZI (Research Center for Information Technology)
08.2008 - 07.2014 Study of Product Design / Game Design at HfG Karlsruhe (Diploma)
06.2010 - 03.2011 Producer at Topware Interactive
08.2007 - 08.2008 Study of History of Art at the Philipps University Marburg