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Electronic Markets & User Behavior

The central subject of the research group Electronic Markets & User Behavior is the design an analysis of electronic market platforms and online market places as well as the understanding of user behavior.

Our research addresses the design as well as the underlying technology of digital platforms and complex interaction mechanisms. We analyse and model user interactions and the effectiveness of platform interfaces in order to improve our understanding of user experience in decision support systems. As users online do not always decide fully rational, but are prone to the influence of their emotions, one of our approaches is based on the methods of NeuroIS, i.e., the measurement of neurophysiological data such as heart rate and skin conductance.
In particular, we focus on technological innovations in markets (blockchain and distributed ledger systems, e.g. for localized energy trading); platform and interface design for the sharing economy, robo advisory, and consumers; and machine learning in financial markets and electronic trading platforms.

 

Head of Division

Verena Dorner

+49 (721) 608-48385

verena.dorner∂kit.edu

     

Research Assistants

Florian Glaser
+49 (721) 608-48373
florian.glaser∂kit.edu
  David Dann David Dann
+49 (721) 608 48387
david.dann∂kit.edu
  Benedikt Notheisen Benedikt Notheisen
+49 (721) 608 48387
benedikt notheisen∂kit edu
 
Michael Knierim Michael Knierim
+49 (721) 608 41583 michael.knierim∂kit.edu
  Dominik Jung Dominik Jung
+49 (721) 608 48382
dominik jung2∂kit edu

Domains

  • e-commerce (Shopping- and booking platforms)
  • micro credits and crowdfunding
  • peer-to-peer- and sharing economy platforms
  • virtual stores and immersive environments
  • serious games
  • financial markets and behavioral finance
  • financial market innovation and blockchain technology

Methods

  • econometric methods, e.g. of user data
  • behavioral economic experiments in the lab, the field, and online
  • simulation, prototyping, and testing of market mechanism design and algorithms
  • web crawling and scraping
  • design science for the design, implementation, and evaluation of user interfaces
  • game theoretic models

Projects