Prof. Dr. Jella Pfeiffer

  • Professur für Betriebswirtschaftslehre insbesondere Digitalisierung, E-Business und Operations Management

    Prof. Dr. Jella Pfeiffer
    Licher Straße 
    35394 Gießen


Book Chapters
  1. Can Immersive Systems Help Address Sustainability Goals? Insights from Research in Information Systems.
    Pfeiffer, J.; Fegert, J.; Greif-Winzrieth, A.; Hoffmann, G.; Peukert, C.
    2021. Market Engineering : Insights from Two Decades of Research on Markets and Information. Ed.: H. Gimpel, 135–150, Springer International Publishing. doi:10.1007/978-3-030-66661-3_8
  2. Enriching E-Participation through Augmented Reality: First Results of a Qualitative Study.
    Fegert, J.; Pfeiffer, J.; Peukert, C.; Weinhardt, C.
    2020. WI 2020 : Entwicklungen, Chancen und Herausforderungen der Digitalisierung. Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik 2020. Hrsg.: N. Gronau, 560–567, GITO Verlag. doi:10.30844/wi_2020_e5-fegert
  3. Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions.
    Pfeiffer, J.; Pfeiffer, T.; Meißner, M.
    2015. Reshaping Society through Analytics, Collaboration and Decision Support. Role of Business Intelligence and Social Media. Ed.: L. Iyer, 161–173, Springer Verlag. doi:10.1007/978-3-319-11575-7
  4. Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines.
    Pfeiffer, J.; Probst, M.; Steitz, W.; Rothlauf, F.
    2011. Theory-guided modeling and empiricism in information systems research. Ed.: A. Heinzl, 145–173, Physica-Verlag. doi:10.1007/978-3-7908-2781-1_8
  5. Interaktive Entscheidungshilfen.
    Pfeiffer, J.
    2010. Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung. Hrsg.: J. Becker, 105–123, Springer Verlag
Journal Articles
  1. Ich sehe was, was du auch siehst. Über die Möglichkeiten von Augmented und Virtual Reality für die digitale Beteiligung von Bürger:innen in der Bau- und Stadtplanung.
    Fegert, J.; Pfeiffer, J.; Reitzer, P.; Götz, T.; Hariharan, A.; Pfeiffer-Leßmann, N.; Renner, P.; Pfeiffer, T.; Weinhardt, C.
    2021. HMD. doi:10.1365/s40702-021-00772-6
  2. Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments.
    Pfeiffer, J.; Pfeiffer, T.; Meißner, M.; Weiß, E.
    2020. Information systems research, 31 (3), 675–691. doi:10.1287/isre.2019.0907
  3. How virtual reality affects consumer choice.
    Meißner, M.; Pfeiffer, J.; Peukert, C.; Dietrich, H.; Pfeiffer, T.
    2020. Journal of business research, 117, 219–231. doi:10.1016/j.jbusres.2020.06.004
  4. Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption.
    Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.
    2019. Journal of management information systems, 36 (3), 755–788. doi:10.1080/07421222.2019.1628889
  5. Interaktion mit smarten Systemen : Aktueller Stand und zukünftige Entwicklungen im Bereich der Nutzerassistenz.
    Morana, S.; Friemel, C.; Gnewuch, U.; Maedche, A.; Pfeiffer, J.
    2017. Wirtschaftsinformatik & Management, 9 (5), 42–51. doi:10.1007/s35764-017-0101-7
  6. Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research.
    Meißner, M.; Pfeiffer, J.; Pfeiffer, T.; Oppewal, H.
    2017. Journal of business research, 100, 445–458. doi:10.1016/j.jbusres.2017.09.028
  7. Brownie: A Platform for Conducting NeuroIS Experiments.
    Hariharan, A.; Adam, M. T. P.; Dorner, V.; Lux, E.; Mueller, M. B.; Pfeiffer, J.; Weinhardt, C.
    2017. Journal of the Association for Information Systems, 18 (4), 264–296
  8. Using PageRank for non-personalized default rankings in dynamic markets.
    Scholz, M.; Pfeiffer, J.; Rothlauf, F.
    2017. European journal of operational research, 260 (1), 388–401. doi:10.1016/j.ejor.2016.12.022
  9. An Optimized Design of Choice Experiments: A New Approach for Studying Decision Behavior in Choice Task Experiments.
    Pfeiffer, J.; Duzevik, D.; Rothlauf, F.; Bonabeau, E.; Yamamoto, K.
    2015. Journal of behavioral decision making, 28 (3), 262–280. doi:10.1002/bdm.1847
  10. On the Influence of Context-based Complexity on Information Search Patterns: An Individual Perspective.
    Pfeiffer, J.; Meißner, M.; Brandstätter, E.; Riedl, R.; Decker, R.; Rothlauf, F.
    2014. Journal of Neuroscience, Psychology and Economics, 7 (2), 103–124. doi:10.1037/npe0000021
  11. A Low-Effort Recommendation System with High Accuracy: A New Approach with Ranked Pareto-Fronts.
    Pfeiffer, J.; Scholz, M.
    2013. Business and Information Systems Engineering, 5 (6), 397–408. doi:10.1007/s12599-013-0295-z
  12. Helping Online Shoppers.
    Pfeiffer, J.
    2012. McKinsey On Business Technology, 26, 41
  13. Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines.
    Pfeiffer, J.; Probst, M.; Steitz, W.; Rothlauf, F.
    2012. Zeitschrift für Betriebswirtschaft : Journal of Business Economics, 82 (4), 25–46
  14. Ein empirischer Vergleich der Prozessaufzeichnungsmethoden: Mouselab und Eyetracking bei Praeferenzmessungen mittels Choice-based Conjoint Analyse.
    Meißner, M.; Decker, R.; Pfeiffer, J.
    2010. Marketing : Zeitschrift für Forschung und Praxis (ZFP), 32 (3), 133–143
Conference Papers
  1. Combining e-Participation with Augmented and Virtual Reality: Insights from a Design Science Research Project.
    Fegert, J.; Pfeiffer, J.; Peukert, C.; Golubyeva, A.; Weinhardt, C.
    2020. ICIS 2020 Proceedings, Paper- Nr.: 1521, AIS eLibrary (AISeL)
  2. Intelligent Invocation: Towards Designing Context-Aware User Assistance Systems Based on Real-Time Eye Tracking Data Analysis.
    Peukert, C.; Lechner, J.; Pfeiffer, J.; Weinhardt, C.
    2020. Information Systems and Neuroscience: NeuroIS Retreat 2019. Ed.: F. Davis, 73–82, Springer. doi:10.1007/978-3-030-28144-1_8
  3. Take Part Prototype: Creating New Ways of Participation Through Augmented and Virtual Reality [in press].
    Fegert, J.; Pfeiffer, J.; Golubyeva, A.; Pfeiffer-Leßmann, N.; Hariharan, A.; Renner, P.; Pfeiffer, T.; Hefke, M.; Straub, T.; Weinhardt, C.
    2019. 29th Workshop an Information Technologies and Systems (WITS), Munich Germany, December 18-20 2019. Ed.: Y. Lu
  4. Acceptance of Imagined Versus Experienced Virtual Reality Shopping Environments: Insights from Two Experiments.
    Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.
    2019. ECIS 2019 proceedings . 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Research Papers, Paper: 153, AIS eLibrary (AISeL)
  5. Designing anthropomorphic conversational agents: Development and empirical evaluation of a design framework.
    Seeger, A.-M.; Pfeiffer, J.; Heinzl, A.
    2018. 39th International Conference on Information Systems, ICIS 2018: Proceedings, Association for Information Systems (AIS)
  6. Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions : An Experiment in a Virtual Supermarket.
    Pfeiffer, J.; Pfeiffer, T.; Greif-Winzrieth, A.; Meißner, M.; Renner, P.; Weinhardt, C.
    2017. AC 2017 : Augmented Cognition : Neurocognition and Machine Learning : 11th International Conference, Held as Part of HCI International 2017, Part I, Vancouver, Canada, 9th - 14th July 2017, 219–235, Springer. doi:10.1007/978-3-319-58628-1_18
  7. On the Role of Users’ Cognitive-Affective States for User Assistance Invocation.
    Friemel, C.; Morana, S.; Pfeiffer, J.; Maedche, A.
    2017. Ed.: F. Davis Information Systems and Neuroscience. Gmunden Retreat on NeuroIS 2017. Ed.: F. Davis, 37–46, Springer. doi:10.1007/978-3-319-67431-5_5
  8. The Influence of Social Curiosity on the Observing Behavior of Users on Social Network Sites.
    Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
    2015. Proceedings of the 21st Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, August 13-15 2015, 118635
  9. Privacy Protecting Behaior in Social Network Sites (Research in Progress).
    Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
    2015. Proceedings of the 21st Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, August 13-15 2015
  10. Using Live Biofeedback for Decision Support: Investigating Influences of Emotion Regulation in Financial Decision Making.
    Lux, E.; Adam, M. T. P.; Hawlitschek, F.; Pfeiffer, J.
    2015. 23rd European Conference on Information Systems (ECIS), Münster, Germany, 26-29.05.2015, 1–12, AIS eLibrary (AISeL)
  11. Classification of Goal-Directed Search and Exploratory Search Using Mobile Eye-Tracking.
    Pfeiffer, J.; Meißner, M.; Prosiegel, J.; Pfeiffer, T.
    2015. Building a Better World through Information Systems. 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, December 14-17, 2014. Vol. 6, 4442–4455, Curran Associates, Inc
  12. Minimally Restrictive Decision Support Systems.
    Pfeiffer, J.; Benbasat, I.; Rothlauf, F.
    2015. Building a Better World through Information Systems. 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, December 14-17, 2014. Vol. 3, 1713–1727, Curran Associates, Inc
  13. Conversion Centered Personalization - a Data-Driven Approach to Service Design.
    Ducar, D.; Pfeiffer, J.
    2015. Proceedings of the First Karlsruhe Service Summit Workshop - Advances in Service Research, Karlsruhe, Germany, February 2015. Ed.: R. Görlitz, 131–136, KIT Scientific Publishing
  14. Important Product Features of Mobile Decision Support Systems for In-Store Purchase Decisions: A User-Perspective Taking into Account Different Purchase Situations.
    Huschens, M.; Pfeiffer, J.; Pfeiffer, T.
    2014. Multikonferenz Wirtschaftsinformatik (MKWI), Paderborn, Germany, 26.-28. Februar 2014. Ed.: D. Kundisch, 1847–1859, Universität Paderborn
  15. Identifying Goal-oriented and Explorative Information Search Patterns.
    Pfeiffer, J.; Prosiegel, J.; Meißner, M.; Pfeiffer, T.
    2014. Gmunden Retreat on NeuroIS 2014, Gmunden, Austria, 05.-07.06.2014. Ed.: F. Davis, 23–25
  16. Integrating Keyword Advertising and Dynamic Pricing for an online market place.
    Goertz, T.; Pfeiffer, J.; Schmidt, H.; Rothlauf, F.
    2014. Operations Research Proceedings 2013 : Selected Papers of the International Conference on Operations Research, OR2013, September 3-6, 2013. Ed.: D. Huisman, 145–151, Springer Verlag. doi:10.1007/978-3-319-07001-8_20
  17. Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer-interaction.
    Meißner, M.; Pfeiffer, J.; Pfeiffer, T.
    2013. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Bielefeld, Germany. 24.-25. Oktober 2013. Ed.: T. Pfeiffer, 10–13, Universtiät Bielefeld. doi:10.2390/biecoll-saga2013_3
  18. Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of Sale.
    Pfeiffer, T.; Pfeiffer, J.; Meißner, M.
    2013. Proceedings of the Gmunden Retreat on NeuroIS 2013, Gmunden, Austria, 01.06 – 04-06.2013. Ed.: F. Davis, 3
  19. The Influence of Perceived Belonging on Social Network Site Adoption.
    Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
    2013. Proceedings of the Nineteenth Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, 15.-17.08.2013. Ed.: Y. Hwang, 1–10, Association for Information Systems (AIS)
  20. Social influence in recommendation agents: Creating synergies between multiple recommendation sources for online purchases.
    Pfeiffer, J.; Benbasat, I.
    2012. ECIS 2012 - Proceedings of the 20th European Conference on Information Systems, Barcelona; Spain; 10 June 2012 through 13 June 2012, 99, Association for Information Systems (AIS)
  21. A Theory-Based Approach for a Modular System of Interactive Decision Aids.
    Pfeiffer, J.; Vogel, F.; Stumpf, S.; Kiltz, C.
    2010. Proceedings of the Sixteenth Americas Conference on Information Systems (AMCIS 2010 ), Lima, Peru, August 12-15, 2010
  22. A genetic algorithm for analyzing choice behavior with mixed decision strategies.
    Pfeiffer, J.; Duzevik, D.; Rothlauf, F.; Yamamoto, K.
    2009. Proceedings of the 11th Annual conference on Genetic and evolutionary computation. Ed.: F. rothlauf, 1585–1592, Association for Computing Machinery (ACM). doi:10.1145/1569901.1570113
  23. On the Relationship between Interactive Decision Aids and Decision Strategies: A Theoretical Analysis.
    Pfeiffer, J.; Riedl, R.; Rothlauf, F.
    2009. Proceedings of the 9th International Conference on Business Informatics, Wien, 25.-27. Februar 2009. Ed.: H.R. Hansen, 161–176
  24. Reference Point Based Multi-Objective Algorithms for Group Decisions.
    Pfeiffer, J.; Golle, U.; Rothlauf, F.
    2008. Proceedings of the 10th annual conference on Genetic and evolutionary computation : GECCO ’08, Atlanta, GA, USA, July 12 - 16, 2008, 697–704, Association for Computing Machinery (ACM). doi:10.1145/1389095.1389231
  25. Greedy Heuristics and Weight-Coded EAs for Multidimensional Knapsack Problems and Multi-Unit Combinatorial Auctions.
    Pfeiffer, J.; Rothlauf, F.
    2008. Operations research proceedings 2007 : selected papers of the annual international conference of the German Operations Research Society (GOR), Saarbrücken, September 5 - 7, 2007. Ed.: J. Kalcsics, 153–158, Springer Verlag. doi:10.1007/978-3-540-77903-2_24
  26. Classification of Human Decision Behavior: Finding Modular Decision Rules with Genetic Algorithms.
    Rothlauf, F.; Schunk, D.; Pfeiffer, J.
    2005. GECCO 2005 : genetic and evolutionary computation conference, June 25 - 29, 2005 (Saturday - Wednesday), Washington, DC, USA. Teil 2. Ed.: H.-G. Beyer, 2021–2028, Association for Computing Machinery (ACM). doi:10.1145/1068009.1068346
  1. Designing Neuro-aware Invocation of User Assistance Systems.
    Friemel, C.; Morana, S.; Pfeiffer, J.; Maedche, A.
    2017. Designing Human-Computer Assistance Systems, Workshop at the International Conference on Wirtschaftsinformatik 2017, St. Gallen, Switzerland, 12.02.2017
  1. Next Generation Shopping: Investigating Consumer Behavior in Virtual Reality Supermarkets.
    Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.; Dieckmann, A.; Dietrich, H.
    2017. Eröffnungsfeier des Karlsruher Decision & Design Labs, Karlsruhe, 21.04.2017

Betreute Abschlussarbeiten

Design und Akzeptanz von virtuellen Einkaufsmärkten: Ein Vergleich von E-Shops, stationärem Einzelhandel und virtuellem Einkaufsmarkt
Status: abgeschlossen

Predicting Search Situations at the Point of Purchase in the Real World and the Virtual Reality Using Mobile Eye-Tracking Data
Status: abgeschlossen

Coping with Trade-Offs: An Empirical Study on Purchase Decisions in a Virtual Supermarket
Status: abgeschlossen