Greta Luise Hoffmann

Greta Luise Hoffmann

  • Karlsruhe Institute of Technology (KIT)
    Fakultät für Wirtschaftswissenschaften
    Institut für Wirtschaftsinformatik und Marketing
    Kaiserstraße 89, 76133 Karlsruhe

Tätigkeiten

Greta Hoffmann is a studied Product- and Game Designer with experience in the fields of Graphic Design, Game Design and Project Management. As a guest researcher at the Institute of Information Systems and Marketing in the research group “Digital Experience and Participation” she conducts research on aspects of gaming and game design elements that are directed towards the improvement of knowledge and motivation in social and ecological public contexts. Her research activities are specifically focused on investigating the connections between learning oriented game-design elements and parameters of performance, learning effect and motivation. Furthermore fundamental research is being conducted in terms of developing an interactive interface for a taxonomy of game design elements.

Forschungsinteressen & -methoden

  • Gamification and gratification systems
  • Classification of game-design elements
  • Learning effects and Motivation
  • Laboratorial experimentation/Card-sorting

Vorlesungen, Übungen, Seminare

SS 2022

  • Guest Lecturer Háskóla Reykjavik - Advanced Game Design and Development

SS 2020

  • Guest Lecturer Karlshochschule - Gamification Workshop

WS 2020/21

  • Guest Lecturer Macromedia - Spezielle Themen im Game Design

SS 2020

  • Practical Seminar in Digital Experience
  • Guest Lecturer Karlshochschule - Gamification Workshop

WS 2019/20

  • Practical Seminar in Digital Experience

SS 2019

  • Guest Lecturer (Gamification) - Geschäftsmodelle im Internet (Vorlesung und Übung)

WS 2018/19

  • Guest Lecturer: "Junge Talente - Wissenschaft und Musik", "Nacht der Wissenschaft"
  • Practical Seminar in Digital Experience
  • Guest Lecturer (Gamification) - Geschäftsmodelle im Internet (Vorlesung und Übung)

SS 2018

  • Seminar Participation and Collaborative Services
  • Practical Seminar in Digital Experience
  • UX JamCamp
  • Guest Lecturer (Gamification) - Geschäftsmodelle im Internet (Vorlesung und Übung)

WS 2017/18

  • Seminar Participation and Collaborative Services
  • Practical Seminar in Digital Experience
  • HfG GameLab (Paidia, Forum Ludorum, Data Driven Narratives, Comics in Action)
  • Guest Lecturer: "Nacht der Wissenschaft"

SS 2017

  • Seminar Participation and Collaborative Services
  • Practical Seminar in Digital Experience
  • HfG GameLab (Mimikry, Forum Ludorum, Data Driven Narratives, Making Games)

WS 2016/17

  • Seminar Participation and Collaborative Services
  • HfG GameLab (Mimikry, Forum Ludorum, Data Driven Narratives, Making Games)

 

Lebenslauf

01.2019 - Today Founder and CEO "GonKu GbR" Digital Design Company
02.2017 - 02.2019 User Experience Designer at Union Investment Frankfurt
01.2015 - Today Founder and CEO "Bunny & Gnome GbR" Game Design Company
10.2015 - Today Guest Researcher at the Institute of Information Systems and Marketing at the KIT (Karlsruhe Institute of Technology)
09.2015 - 02.2017 Lecturer for Game Design at the Academy for Communication Pforzheim
10.2015 - 08.2018 Lecturer and Head of the GameLab Karlsruhe at HfG (Karlsruhe University of Arts and Design)
02.2009 - 02.2015 Research Assistant at FZI (Research Center for Information Technology)
08.2008 - 07.2014 Study of Product Design / Game Design at HfG Karlsruhe (Diploma)
06.2010 - 03.2011 Producer at Topware Interactive
08.2007 - 08.2008 Study of History of Art at the Philipps University Marburg

Publikationsliste


2022
PhD Theses
Design and Instantiation of an Interactive Multidimensional Ontology for Game Design Elements – a Design and Behavioral Approach. PhD dissertation
Hoffmann, G. L.
2022, August 18. Karlsruher Institut für Technologie (KIT). doi:10.5445/IR/1000149775
2021
Book Chapters
Can Immersive Systems Help Address Sustainability Goals? Insights from Research in Information Systems
Pfeiffer, J.; Fegert, J.; Greif-Winzrieth, A.; Hoffmann, G.; Peukert, C.
2021. Market Engineering : Insights from Two Decades of Research on Markets and Information. Ed.: H. Gimpel, 135–150, Springer International Publishing. doi:10.1007/978-3-030-66661-3_8
2020
Audio & Video
Stadtgespräch: Stadt der Träume – Stadt der Visionen: Die Zukunft der digitalen Stadt
Buddensieg, A.; Hoffmann, G. L.; Kimpeler, S.; Mentrup, F.; Robertson-von Trotha, C. Y.
2020. doi:10.5445/IR/1000120658
2019
Conference Papers
Exploring Game Design for the Financial Education of Millenials
Hoffmann, G.; Matysiak, L.
2019. VS-Games 2019 - 11th International Conference on Virtual Worlds and Games for Serious Applications, Vienna, Austria, 4th-6th September 2019, Institute of Electrical and Electronics Engineers (IEEE). doi:10.1109/VS-Games.2019.8864517
Perfectionism in Games - Analyzing Playing Behaviors in an Educational Game
Hoffmann, G.; Martin, R.; Weinhardt, C.
2019. VS-Games 2019 - 11th International Conference on Virtual Worlds and Games for Serious Applications, Vienna, Austria, 4th-6th September 2019, Institute of Electrical and Electronics Engineers (IEEE). doi:10.1109/VS-Games.2019.8864542
2018
Conference Papers
Incentivizing Correct Waste Sorting by Game Design
Hoffmann, G.; Chlocher, B.
2018. DiGRA ’18 - Proceedings of the 2018 DiGRA International Conference: The Game is the Message, Turin, Italy, July 25-28, 2018
2017
Conference Papers
Assistive Spatial Civic Participation – “Take Part”
Hoffmann, G.; Straub, T.; Wagenknecht, T.; Niemeyer, C.; Lisson, C.; Kloker, S.; Zentek, T.; Pfeiffer, J.; Weinhardt, C.
2017. 13. Internationale Tagung Wirtschaftsinformatik (WI 2017), 12.-15. Februar 2017, St. Gallen, Schweiz
2016
Conference Papers
Analyse von Gamification Anreizmechanismen für Crowd Worker in Participatory Sensing
Zentek, T.; Hoffmann, G.
2016. Sozial digital - gemeinsam auf neuen Wegen : Mensch und Computer 2016, 04. - 07. September 2016, Aachen, Germany. Hrsg.: B. Weyers, 1–4, Gesellschaft für Informatik (GI). doi:10.18420/muc2016

Betreute Abschlussarbeiten

Implementation and Evaluation of an Interface Design Affording Personalized Visual Browsing for Databases: Kubun
[Masterarbeit]
Status: abgeschlossen

Gamification and Learning Effect: Analyzing the Impact of Errorful- and Errorless Learning
[Masterarbeit]
Status: abgeschlossen

Categorization and Tagging of Game Design Elements
[Masterarbeit]
Status: abgeschlossen

Quantitative Analysis of Gamification Frameworks regarding their Suitability for Labeling
[Bachelorarbeit]
Status: abgeschlossen

Qualitative Analyse von persönlichkeitsbasierten Gamification Anreizen
[Bachelorarbeit]
Status: abgeschlossen

Towards an exhaustive List of Playing Incentives in Gamification: A quantitative analysis of incentives in psychological theories and their relevance for information systems
[Bachelorarbeit]
Status: abgeschlossen

Playing Incentives in Gamification: A quantitative analysis of incentives in genre theories and their relevance for information systems
[Bachelorarbeit]
Status: abgeschlossen

A Comparative Literature Research of Game Design and Gamification based Design Elements
[Bachelorarbeit]
Status: abgeschlossen

A qualitative analysis of playing behaviours
[Bachelorarbeit]
Status: abgeschlossen

Quantitative Analysis of Gamification Frameworks regarding their Suitability for Labeling
[Bachelorarbeit]
Status: abgeschlossen

Categorization and Tagging of Game Design Elements
[Masterarbeit]
Status: abgeschlossen