Christian Peukert

Dr. Christian Peukert

  • Karlsruhe Institute of Technology (KIT)
    Fakultät für Wirtschaftswissenschaften
    Institut für Wirtschaftsinformatik und Marketing
    Kaiserstraße 89, 76133 Karlsruhe


Forschungsinteressen & -methoden

  • Virtual Reality
  • Behavioral & Experimental Economics
  • Labor-, Feld-, und Online-Experimente

Vorlesungen, Übungen, Seminare

SS 2017

·        Seminar: Participation and Collaboration Services

·        Internet Business Models & Online Marketing (Mentor)

·        Einführung in die Informationswirtschaft (Übungsleiter)



Wissenschaftlicher Mitarbeiter am Institut für Informationswirtschaft und Marketing


Masterarbeit “Investigating the Influence of Foreign Live Biofeedback as a User Interface Artifact on Trust and Reciprocity—an Experimental Economics Approach”

04.2016 - 10.2016

Forschungsaufenthalt an der University of Newcastle, Australia

04.2016 - 10.2016

PROMOS Stipendiat des Deutschen Akademischen Auslandsdienstes

10.2014 - 11.2016

Studium des Wirtschaftsingenieurwesens (M.Sc.) am Karlsruher Institut für Technologie


Bachelorarbeit ”Acceptance of the Innovative Car Insurance Concept Pay as you Drive (Usage-based Insurance)”

08.2013 - 04.2015

Werkstudententätigkeit, SAP SE

10.2011 - 10.2014

Studium des Wirtschaftsingenieurwesens (B.Sc.) am Karlsruher Institut für Technologie


  1. Can Immersive Systems Help Address Sustainability Goals? Insights from Research in Information Systems.
    Pfeiffer, J.; Fegert, J.; Greif-Winzrieth, A.; Hoffmann, G.; Peukert, C.
    2021. Market Engineering : Insights from Two Decades of Research on Markets and Information. Ed.: H. Gimpel, 135–150, Springer International Publishing. doi:10.1007/978-3-030-66661-3_8
  2. Enriching E-Participation through Augmented Reality: First Results of a Qualitative Study.
    Fegert, J.; Pfeiffer, J.; Peukert, C.; Weinhardt, C.
    2020. WI 2020 : Entwicklungen, Chancen und Herausforderungen der Digitalisierung. Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik 2020. Hrsg.: N. Gronau, 560–567, GITO Verlag. doi:10.30844/wi_2020_e5-fegert
  3. Feeling the Pain of Others in Need: Studying the Effect of VR on Donation Behavior Using EEG.
    Greif-Winzrieth, A.; Knierim, M.; Peukert, C.; Weinhardt, C.
    2020. Information Systems and Neuroscience – NeuroIS Retreat 2020. Ed.: F. Davis, 172–180, Springer International Publishing. doi:10.1007/978-3-030-60073-0_19
  1. Mission Statement Accomplished: Promises And Challenges In Using E-Participation For Mission Statement Development.
    Fegert, J.; Stein, C.; Peukert, C.; Weinhardt, C.
    2021. IADIS International Journal on Computer Science and Information Systems, 16 (1), 30–45
  2. Welcome to Economies in IS! – On the Plethora of IT-Enabled Economies.
    Weinhardt, C.; Peukert, C.; Hinz, O.; van der Aalst, W. M. P.
    2021. Business & information systems engineering, 63, 325–328. doi:10.1007/s12599-021-00705-z
  3. How virtual reality affects consumer choice.
    Meißner, M.; Pfeiffer, J.; Peukert, C.; Dietrich, H.; Pfeiffer, T.
    2020. Journal of business research, 117, 219–231. doi:10.1016/j.jbusres.2020.06.004
  4. Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption.
    Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.
    2019. Journal of management information systems, 36 (3), 755–788. doi:10.1080/07421222.2019.1628889
  1. Using e-Participation for Mission Statement Development: Promises and Challenges.
    Fegert, J.; Stein, C.; Peukert, C.; Weinhardt, C.
    2021. Proceedings of the 19th International Conference "e-Society", 2021. Ed.: P. Kommers, 233–241
  2. What Goes Around, Comes Around: The Effects of 360- Degree Experiences on Peer-To-Peer Platform Behavior.
    Greif-Winzrieth, A.; Peukert, C.; Dann, D.
    2021. Wirtschaftsinformatik 2021 Proceedings, AIS eLibrary (AISeL), 9.3.-11.3.2021, Duisburg, AIS eLibrary (AISeL)
  3. Exploring the Potential of NeuroIS in the Wild: Opportunities and Challenges of Home Environments.
    Greif-Winzrieth, A.; Peukert, C.; Toreini, P.; Adam, M. T. P.
    2021. Proceedings NeuroIS Retreat 2021, Virtual Conference, June 1-3. Ed.: F. D. Davis, 48–56
  4. Combining e-Participation with Augmented and Virtual Reality: Insights from a Design Science Research Project.
    Fegert, J.; Pfeiffer, J.; Peukert, C.; Golubyeva, A.; Weinhardt, C.
    2020. ICIS 2020 Proceedings, Paper- Nr.: 1521, AIS eLibrary (AISeL)
  5. Trustworthy AI: How Ethicswashing Undermines Consumer Trust.
    Peukert, C.; Kloker, S.
    2020. WI2020 Zentrale Tracks, 1100–1115, GITO Verlag. doi:10.30844/wi_2020_j11-peukert
  6. Blockchain and Trust in the Platform Economy: The Case of Peer-to-Peer Sharing.
    Dann, D.; Peukert, C.; Martin, C.; Weinhardt, C.; Hawlitschek, F.
    2020. WI2020 Zentrale Tracks, 1459–1473, GITO Verlag. doi:10.30844/wi_2020_n2-dann
  7. Intelligent Invocation: Towards Designing Context-Aware User Assistance Systems Based on Real-Time Eye Tracking Data Analysis.
    Peukert, C.; Lechner, J.; Pfeiffer, J.; Weinhardt, C.
    2020. Information Systems and Neuroscience: NeuroIS Retreat 2019. Ed.: F. Davis, 73–82, Springer. doi:10.1007/978-3-030-28144-1_8
  8. Acceptance of Imagined Versus Experienced Virtual Reality Shopping Environments: Insights from Two Experiments.
    Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.
    2019. ECIS 2019 proceedings . 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Research Papers, Paper: 153, AIS eLibrary (AISeL)
  9. Knowing Me, Knowing You: Biosignals and Trust in the Surveillance Economy.
    Peukert, C.; Adam, M. T. P.; Hawlitschek, F.; Helming, S.; Lux, E.; Teubner, T.
    2018. Proceedings of the Thirty Ninth International Conference on Information Systems, ICIS 2018, 1–9
  10. Towards Designing Virtual Reality Shopping Environments.
    Peukert, C.; Brossok, F.; Pfeiffer, J.; Meißner, M.; Weinhardt, C.
    2018. 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST), Chennai, India, June 3–6 2018. Ed.: S. Chatterjee, Springer International Publishing
  11. User Interface Artifacts in the Trust Game.
    Peukert, C.; Hawlitschek, F.; Adam, M. T. P.; Weinhardt, C.
    2017. GDN 2017 : Proceedings of the 17th International Conference on Group Decision and Negotiation, University of Hohenheim, Stuttgart, Germany, 14th - 18th August 2017. Ed. : M. Schoop, 273–277, Hohenheim University Press
  12. The Three Kinds of Trust in the Sharing Economy.
    Hawlitschek, F.; Peukert, C.; Teubner, T.; Weinhardt, C.
    2016. Multikonferenz Wirtschaftsinformatik, MKWI 2016, 09. - 11. März 2016, Ilmenau
  1. Investigating Consumer Behavior in Virtual Reality Supermarkets.
    Peukert, C.
    2017. Karlsruhe Service Summit 2017, Karlsruhe, Germany, 2. Juni 2017
  2. Next Generation Shopping: Investigating Consumer Behavior in Virtual Reality Supermarkets.
    Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.; Dieckmann, A.; Dietrich, H.
    2017. Eröffnungsfeier des Karlsruher Decision & Design Labs, Karlsruhe, 21.04.2017