Tätigkeiten

Greta Hoffmann is a studied Product- and Game Designer with experience in the fields of Graphic Design, Game Design and Project Management. As a guest researcher at the Institute of Information Systems and Marketing in the research group “Digital Experience and Participation” she conducts research on aspects of gaming and game design elements that are directed towards the improvement of knowledge and motivation in social and ecological public contexts. Her research activities are specifically focused on investigating the connections between learning oriented game-design elements and parameters of performance, learning effect and motivation. Furthermore fundamental research is being conducted in terms of developing an interactive interface for a taxonomy of game design elements.

Forschungsinteressen & -methoden

Gamification and gratification systems
Classification of game-design elements
Learning effects and Motivation
Laboratorial experimentation/Card-sorting

Vorlesungen, Übungen, Seminare

SS 2019

Guest Lecturer (Gamification) - Geschäftsmodelle im Internet (Vorlesung und Übung)

WS 2018/19

Guest Lecturer: "Junge Talente - Wissenschaft und Musik", "Nacht der Wissenschaft"

SS 2018

Seminar Participation and Collaborative Services
Practical Seminar in Digital Experience
UX JamCamp
Guest Lecturer (Gamification) - Geschäftsmodelle im Internet (Vorlesung und Übung)

WS 2017/18

Seminar Participation and Collaborative Services
Practical Seminar in Digital Experience
HfG GameLab (Paidia, Forum Ludorum, Data Driven Narratives)

SS 2017

Seminar Participation and Collaborative Services
Practical Seminar in Digital Experience
HfG GameLab (Mimikry, Forum Ludorum, Data Driven Narratives, Making Games)

WS 2016/17

Seminar Participation and Collaborative Services
HfG GameLab (Mimikry, Forum Ludorum, Data Driven Narratives, Making Games)

Lebenslauf

02.2017 - 02.2019	User Experience Designer at Union Investment Frankfurt
10.2015 - Today	Guest Researcher at the Institute of Information Systems and Marketing at the KIT (Karlsruhe Institute of Technology)
09.2015 - 02.2017	Lecturer for Game Design at the Academy for Communication Pforzheim
10.2015 - 08.2018	Lecturer and Head of the GameLab Karlsruhe at HfG (Karlsruhe University of Arts and Design)
02.2009 - 02.2015	Research Assistant at FZI (Research Center for Information Technology)
08.2008 - 07.2014	Study of Product Design / Game Design at HfG Karlsruhe (Diploma)
06.2010 - 03.2011	Producer at Topware Interactive
08.2007 - 08.2008	Study of History of Art at the Philipps University Marburg

Publikationsliste

2020

Audio & Video

Stadtgespräch: Stadt der Träume – Stadt der Visionen: Die Zukunft der digitalen Stadt.
Buddensieg, A.; Hoffmann, G. L.; Kimpeler, S.; Mentrup, F.; Robertson-von Trotha, C. Y.
2020. doi:10.5445/IR/1000120658

2019

Proceedingsbeiträge

Exploring Game Design for the Financial Education of Millenials.
Hoffmann, G.; Matysiak, L.
2019. VS-Games 2019 - 11th International Conference on Virtual Worlds and Games for Serious Applications, Vienna, Austria, 4th-6th September 2019, IEEE, Piscataway (NJ). doi:10.1109/VS-Games.2019.8864517

Perfectionism in Games - Analyzing Playing Behaviors in an Educational Game.
Hoffmann, G.; Martin, R.; Weinhardt, C.
2019. VS-Games 2019 - 11th International Conference on Virtual Worlds and Games for Serious Applications, Vienna, Austria, 4th-6th September 2019, IEEE, Piscataway (NJ). doi:10.1109/VS-Games.2019.8864542

2018

Proceedingsbeiträge

Incentivizing Correct Waste Sorting by Game Design.
Hoffmann, G.; Chlocher, B.
2018. DiGRA ’18 - Proceedings of the 2018 DiGRA International Conference: The Game is the Message, Turin, Italy, July 25-28, 2018

2016

Proceedingsbeiträge

Analyse von Gamification Anreizmechanismen für Crowd Worker in Participatory Sensing.
Zentek, T.; Hoffmann, G.
2016. Sozial digital - gemeinsam auf neuen Wegen : Mensch und Computer 2016, 04. - 07. September 2016, Aachen, Germany. Hrsg.: B. Weyers, 1–4, Gesellschaft für Informatik, Aachen. doi:10.18420/muc2016

Betreute Abschlussarbeiten

Qualitative Analyse von persönlichkeitsbasierten Gamification Anreizen
[Bachelorarbeit]
Status: abgeschlossen

Towards an exhaustive List of Playing Incentives in Gamification: A quantitative analysis of incentives in psychological theories and their relevance for information systems
[Bachelorarbeit]
Status: abgeschlossen

Playing Incentives in Gamification: A quantitative analysis of incentives in genre theories and their relevance for information systems
[Bachelorarbeit]
Status: abgeschlossen

A Comparative Literature Research of Game Design and Gamification based Design Elements
[Bachelorarbeit]
Status: abgeschlossen

A qualitative analysis of playing behaviours
[Bachelorarbeit]
Status: abgeschlossen

Quantitative Analysis of Gamification Frameworks regarding their Suitability for Labeling
[Bachelorarbeit]
Status: abgeschlossen

Categorization and Tagging of Game Design Elements
[Masterarbeit]
Status: abgeschlossen