Greta Luise Hoffmann
- Gruppe: KIT
- Sprechstunden: nach Vereinbarung / by appointment
- Tel.: +49 176 43878634
- Fax: +49 (721) 608-48399
- greta hoffmann ∂does-not-exist.kit edu
Karlsruhe Institute of Technology (KIT)
Fakultät für Wirtschaftswissenschaften
Institut für Wirtschaftsinformatik und Marketing
Kaiserstraße 89, 76133 Karlsruhe
Tätigkeiten
Greta Hoffmann is a studied Product- and Game Designer with experience in the fields of Graphic Design, Game Design and Project Management. As a guest researcher at the Institute of Information Systems and Marketing in the research group “Digital Experience and Participation” she conducts research on aspects of gaming and game design elements that are directed towards the improvement of knowledge and motivation in social and ecological public contexts. Her research activities are specifically focused on investigating the connections between learning oriented game-design elements and parameters of performance, learning effect and motivation. Furthermore fundamental research is being conducted in terms of developing an interactive interface for a taxonomy of game design elements.
Forschungsinteressen & -methoden
- Gamification and gratification systems
- Classification of game-design elements
- Learning effects and Motivation
- Laboratorial experimentation/Card-sorting
Vorlesungen, Übungen, Seminare
SS 2022
- Guest Lecturer Háskóla Reykjavik - Advanced Game Design and Development
SS 2020
- Guest Lecturer Karlshochschule - Gamification Workshop
WS 2020/21
- Guest Lecturer Macromedia - Spezielle Themen im Game Design
SS 2020
- Practical Seminar in Digital Experience
- Guest Lecturer Karlshochschule - Gamification Workshop
WS 2019/20
- Practical Seminar in Digital Experience
SS 2019
- Guest Lecturer (Gamification) - Geschäftsmodelle im Internet (Vorlesung und Übung)
WS 2018/19
- Guest Lecturer: "Junge Talente - Wissenschaft und Musik", "Nacht der Wissenschaft"
- Practical Seminar in Digital Experience
- Guest Lecturer (Gamification) - Geschäftsmodelle im Internet (Vorlesung und Übung)
SS 2018
- Seminar Participation and Collaborative Services
- Practical Seminar in Digital Experience
- UX JamCamp
- Guest Lecturer (Gamification) - Geschäftsmodelle im Internet (Vorlesung und Übung)
WS 2017/18
- Seminar Participation and Collaborative Services
- Practical Seminar in Digital Experience
- HfG GameLab (Paidia, Forum Ludorum, Data Driven Narratives, Comics in Action)
- Guest Lecturer: "Nacht der Wissenschaft"
SS 2017
- Seminar Participation and Collaborative Services
- Practical Seminar in Digital Experience
- HfG GameLab (Mimikry, Forum Ludorum, Data Driven Narratives, Making Games)
WS 2016/17
- Seminar Participation and Collaborative Services
- HfG GameLab (Mimikry, Forum Ludorum, Data Driven Narratives, Making Games)
Lebenslauf
| 01.2019 - Today | Founder and CEO "GonKu GbR" Digital Design Company |
| 02.2017 - 02.2019 | User Experience Designer at Union Investment Frankfurt |
| 01.2015 - Today | Founder and CEO "Bunny & Gnome GbR" Game Design Company |
| 10.2015 - Today | Guest Researcher at the Institute of Information Systems and Marketing at the KIT (Karlsruhe Institute of Technology) |
| 09.2015 - 02.2017 | Lecturer for Game Design at the Academy for Communication Pforzheim |
| 10.2015 - 08.2018 | Lecturer and Head of the GameLab Karlsruhe at HfG (Karlsruhe University of Arts and Design) |
| 02.2009 - 02.2015 | Research Assistant at FZI (Research Center for Information Technology) |
| 08.2008 - 07.2014 | Study of Product Design / Game Design at HfG Karlsruhe (Diploma) |
| 06.2010 - 03.2011 | Producer at Topware Interactive |
| 08.2007 - 08.2008 | Study of History of Art at the Philipps University Marburg |
Publikationsliste
Pfeiffer, J.; Fegert, J.; Greif-Winzrieth, A.; Hoffmann, G.; Peukert, C.
2021. Market Engineering : Insights from Two Decades of Research on Markets and Information. Ed.: H. Gimpel, 135–150, Springer International Publishing. doi:10.1007/978-3-030-66661-3_8
Hoffmann, G.; Pfeiffer, J.
2021. Business & information systems engineering. doi:10.1007/s12599-021-00731-x
Buddensieg, A.; Hoffmann, G. L.; Kimpeler, S.; Mentrup, F.; Robertson-von Trotha, C. Y.
2020. doi:10.5445/IR/1000120658
Hoffmann, G.; Matysiak, L.
2019. VS-Games 2019 - 11th International Conference on Virtual Worlds and Games for Serious Applications, Vienna, Austria, 4th-6th September 2019, Institute of Electrical and Electronics Engineers (IEEE). doi:10.1109/VS-Games.2019.8864517
Hoffmann, G.; Martin, R.; Weinhardt, C.
2019. VS-Games 2019 - 11th International Conference on Virtual Worlds and Games for Serious Applications, Vienna, Austria, 4th-6th September 2019, Institute of Electrical and Electronics Engineers (IEEE). doi:10.1109/VS-Games.2019.8864542
Hoffmann, G.; Chlocher, B.
2018. DiGRA ’18 - Proceedings of the 2018 DiGRA International Conference: The Game is the Message, Turin, Italy, July 25-28, 2018
Hoffmann, G.; Straub, T.; Wagenknecht, T.; Niemeyer, C.; Lisson, C.; Kloker, S.; Zentek, T.; Pfeiffer, J.; Weinhardt, C.
2017. 13. Internationale Tagung Wirtschaftsinformatik (WI 2017), 12.-15. Februar 2017, St. Gallen, Schweiz
Zentek, T.; Hoffmann, G.
2016. Sozial digital - gemeinsam auf neuen Wegen : Mensch und Computer 2016, 04. - 07. September 2016, Aachen, Germany. Hrsg.: B. Weyers, 1–4, Gesellschaft für Informatik e.V. (GI). doi:10.18420/muc2016
Betreute Abschlussarbeiten
Implementation and Evaluation of an Interface Design Affording Personalized Visual Browsing for Databases: Kubun
[Masterarbeit]
Status: abgeschlossen
Gamification and Learning Effect: Analyzing the Impact of Errorful- and Errorless Learning
[Masterarbeit]
Status: abgeschlossen
Categorization and Tagging of Game Design Elements
[Masterarbeit]
Status: abgeschlossen
Quantitative Analysis of Gamification Frameworks regarding their Suitability for Labeling
[Bachelorarbeit]
Status: abgeschlossen
Qualitative Analyse von persönlichkeitsbasierten Gamification Anreizen
[Bachelorarbeit]
Status: abgeschlossen
Towards an exhaustive List of Playing Incentives in Gamification: A quantitative analysis of incentives in psychological theories and their relevance for information systems
[Bachelorarbeit]
Status: abgeschlossen
Playing Incentives in Gamification: A quantitative analysis of incentives in genre theories and their relevance for information systems
[Bachelorarbeit]
Status: abgeschlossen
A Comparative Literature Research of Game Design and Gamification based Design Elements
[Bachelorarbeit]
Status: abgeschlossen
A qualitative analysis of playing behaviours
[Bachelorarbeit]
Status: abgeschlossen
Quantitative Analysis of Gamification Frameworks regarding their Suitability for Labeling
[Bachelorarbeit]
Status: abgeschlossen
Categorization and Tagging of Game Design Elements
[Masterarbeit]
Status: abgeschlossen