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JPF

Prof. Dr. Jella Pfeiffer


Professur für Betriebswirtschaftslehre insbesondere Digitalisierung, E-Business und Operations Management

Prof. Dr. Jella Pfeiffer
Licher Straße 
35394 Gießen

Tätigkeiten

Forschungsinteressen & -methoden

Consumer Decision Support Systems:

  • Konsumentenverhalten
  • Interactive Decision Aids and Interactive Information Management Tools
  • Recommender Systems
  • Search Engine Optimization
  • Virtuelles Shopping im CAVE und mit Head-Mounted-Displays

 

Soziale Netzwerke:

  • Sozialer Einfluss auf Entscheidungen
  • Adoption von sozialen Netzwerken

 

Neuro-IS:

  • attention information at the point-of-sale
  • context-aware recommender systems using eye-tracking

 

Optimierungsverfahren:

  • genetische (evolutionaere) Algorithmen/ Meta-Heuristiken
  • Benutzerpräferenzen in multi-kriterieller Optimierung

Vorlesungen, Übungen, Seminare

WS 2017/2018

  • Seminar Participation and Collaborative Services
  • Vorlesung Plattformökonomie (mit F. Glaser, T.Teubner, T. Straub)
  • Experimentelle Wirtschaftsforschung
  • Decision Support Systems (an der TU Darmstadt)
  • Seminar User Assistance Systems (an der Universität Mainz)

SS 2017

  • Seminar Participation and Collaborative Services
  • Entscheidungsunterstützungssysteme im Marketing (an der Universität Mainz)

WS 2016/2017

  • Experimentelle Wirtschaftsforschung (mit T. Teubner und V. Dorner)
  • Seminar eCommerce & Human-Computer Interaction

SS 2015

  • Seminar eCommerce & Human-Computer Interaction

WS 2014/15

  • Experimentelle Wirtschaftsforschung (mit T. Teubner und V. Dorner)

Lebenslauf

01.09.2014 - 31.07.2015
und seit 15.09.2016		 Leiterin der Forschungsgruppe Digital Experience & Participation (bis 03/2017 Leiterin der Forschungsgruppe Electronic Markets & User Behavior) am IISM

01.02.2016 - 14.09.2016

 Mutterschutz und Elternzeit
01.2016 Habilitation zum Thema "Consumer Decision Support Systems – A Human-computer Interaction Perspective" und Erteilung der Venia Legendi im Fachgebiet Betriebswirtschaftslehre, Johannes Gutenberg-Universität Mainz
01.08.2015 – 31.01.2016 Invited Professor an der École des Hautes Études Commerciales de l'Université de Lausanne (HEC), Information Systems, Switzerland
01.09.2014 - 04.07.2018 Leiterin KD2Lab
05.2011 - 08.2011 Gastwissenschaftlerin an der Sauder School of Business, University of British Columbia (UBC, bei Prof. Izak Benbasat)
02.2011 - 04.2011 Gastwissenschaftlerin an der Universität Lausanne (HEC, bei Prof. Ulrich Hoffrage)
09.2008 - 01.2009 Visiting Fellow in Harvard (Cambridge, USA)
11.2007 - 06.2008 Freie Mitarbeiterin der Beratungsfirma Icosystem (Cambridge, USA)
01.2007 - 01.2011 Promotion an der Johannes Gutenberg-Universität zum Thema "Interactive Decision Aids in E-commerce"
12.2006 - 08.2014 wissenschaftliche Mitarbeiterin am Lehrstuhl von Prof. Rothlauf, Johannes Gutenberg-Universität Mainz
08.2004 - 05.2005 Auslandsstudium in Informatik im Graduiertenprogramm der Universität Waterloo (Kanada)
09.2001 - 11.2006 Studium der Wirtschaftsinformatik (Diplom) an der Universität Mannheim; Thema: The Winner Determination Problem in multi-unit Combinatorial Auctions and the multi-dimensional Knapsack Problem – An Analysis of Optimization Methods

Preise & Auszeichnungen

  • Dissertationspreis der Freunde der Universität Mainz 2012
  • Business Technology Award 2010 (McKinsey): Preis für die herausragendste wissenschaftliche Arbeit zu einem praxisrelevanten Thema (Jury bestehend aus Professoren, CIOs und McKinsey Beratern)
  • Juniormitglied in der Gutenberg-Akademie (Mai 2010 - Mai 2011): Akademie bestehend aus den 25 besten Doktoranden und 25 excellenten Professoren der Johannes Gutenberg-Universität Mainz
  • Preis für Einzelcoaching für "besonders qualifizierte Nachwuchwissenschaftlerinnen" des Frauenbüros der Universität Mainz (2009)
  • Promotionsstipendium der Studienstiftung des deutschen Volkes (11/2007 - 12/2009)
  • Preis der Prechelstiftung der Universität Mannheim: Beste Absolventin des Jahrgangs im Studiengang "Wirtschaftsinformatik" (2007)
  • Stipendiatin der Studienstiftung des deutschen Volkes (03/2004-11/2006)
  • Stipendiatin bei e-fellows (2003 - 2011)

Forthcoming Publikationen

Seeger, A.-M.; Pfeiffer, J.; Heinzl, A. (2018).(forthcoming)

Designing Anthropomorphic Conversational Agents: Development and Empirical Evaluation of a Design Framework. In Proceedings of the International Conference on Information Systems (ICIS 2018).

Publikationen


Buchaufsätze
  1. Can Immersive Systems Help Address Sustainability Goals? Insights from Research in Information Systems.
    Pfeiffer, J.; Fegert, J.; Greif-Winzrieth, A.; Hoffmann, G.; Peukert, C.
    2021. Market Engineering : Insights from Two Decades of Research on Markets and Information. Ed.: H. Gimpel, 135–150, Springer International Publishing. doi:10.1007/978-3-030-66661-3_8
  2. Enriching E-Participation through Augmented Reality: First Results of a Qualitative Study.
    Fegert, J.; Pfeiffer, J.; Peukert, C.; Weinhardt, C.
    2020. WI 2020 : Entwicklungen, Chancen und Herausforderungen der Digitalisierung. Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik 2020. Hrsg.: N. Gronau, 560–567, GITO Verlag. doi:10.30844/wi_2020_e5-fegert
  3. Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions.
    Pfeiffer, J.; Pfeiffer, T.; Meißner, M.
    2015. Reshaping Society through Analytics, Collaboration and Decision Support. Role of Business Intelligence and Social Media. Ed.: L. Iyer, 161–173, Springer Verlag. doi:10.1007/978-3-319-11575-7
  4. Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines.
    Pfeiffer, J.; Probst, M.; Steitz, W.; Rothlauf, F.
    2011. Theory-guided modeling and empiricism in information systems research. Ed.: A. Heinzl, 145–173, Physica-Verlag. doi:10.1007/978-3-7908-2781-1_8
  5. Interaktive Entscheidungshilfen.
    Pfeiffer, J.
    2010. Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung. Hrsg.: J. Becker, 105–123, Springer Verlag
Zeitschriftenaufsätze
  1. Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments.
    Pfeiffer, J.; Pfeiffer, T.; Meißner, M.; Weiß, E.
    2020. Information systems research, 31 (3), 675–691. doi:10.1287/isre.2019.0907
  2. How virtual reality affects consumer choice.
    Meißner, M.; Pfeiffer, J.; Peukert, C.; Dietrich, H.; Pfeiffer, T.
    2020. Journal of business research, 117, 219–231. doi:10.1016/j.jbusres.2020.06.004
  3. Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption.
    Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.
    2019. Journal of management information systems, 36 (3), 755–788. doi:10.1080/07421222.2019.1628889
  4. Interaktion mit smarten Systemen : Aktueller Stand und zukünftige Entwicklungen im Bereich der Nutzerassistenz.
    Morana, S.; Friemel, C.; Gnewuch, U.; Maedche, A.; Pfeiffer, J.
    2017. Wirtschaftsinformatik & Management, 9 (5), 42–51. doi:10.1007/s35764-017-0101-7
  5. Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research.
    Meißner, M.; Pfeiffer, J.; Pfeiffer, T.; Oppewal, H.
    2017. Journal of business research, 100, 445–458. doi:10.1016/j.jbusres.2017.09.028
  6. Brownie: A Platform for Conducting NeuroIS Experiments.
    Hariharan, A.; Adam, M. T. P.; Dorner, V.; Lux, E.; Mueller, M. B.; Pfeiffer, J.; Weinhardt, C.
    2017. Journal of the Association for Information Systems, 18 (4), 264–296
  7. Using PageRank for non-personalized default rankings in dynamic markets.
    Scholz, M.; Pfeiffer, J.; Rothlauf, F.
    2017. European journal of operational research, 260 (1), 388–401. doi:10.1016/j.ejor.2016.12.022
  8. An Optimized Design of Choice Experiments: A New Approach for Studying Decision Behavior in Choice Task Experiments.
    Pfeiffer, J.; Duzevik, D.; Rothlauf, F.; Bonabeau, E.; Yamamoto, K.
    2015. Journal of behavioral decision making, 28 (3), 262–280. doi:10.1002/bdm.1847
  9. On the Influence of Context-based Complexity on Information Search Patterns: An Individual Perspective.
    Pfeiffer, J.; Meißner, M.; Brandstätter, E.; Riedl, R.; Decker, R.; Rothlauf, F.
    2014. Journal of Neuroscience, Psychology and Economics, 7 (2), 103–124. doi:10.1037/npe0000021
  10. A Low-Effort Recommendation System with High Accuracy: A New Approach with Ranked Pareto-Fronts.
    Pfeiffer, J.; Scholz, M.
    2013. Business and Information Systems Engineering, 5 (6), 397–408. doi:10.1007/s12599-013-0295-z
  11. Helping Online Shoppers.
    Pfeiffer, J.
    2012. McKinsey On Business Technology, 26, 41
  12. Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines.
    Pfeiffer, J.; Probst, M.; Steitz, W.; Rothlauf, F.
    2012. Zeitschrift für Betriebswirtschaft : Journal of Business Economics, 82 (4), 25–46
  13. Ein empirischer Vergleich der Prozessaufzeichnungsmethoden: Mouselab und Eyetracking bei Praeferenzmessungen mittels Choice-based Conjoint Analyse.
    Meißner, M.; Decker, R.; Pfeiffer, J.
    2010. Marketing : Zeitschrift für Forschung und Praxis (ZFP), 32 (3), 133–143
Proceedingsbeiträge
  1. Combining e-Participation with Augmented and Virtual Reality: Insights from a Design Science Research Project.
    Fegert, J.; Pfeiffer, J.; Peukert, C.; Golubyeva, A.; Weinhardt, C.
    2020. ICIS 2020 Proceedings, Paper- Nr.: 1521, AIS eLibrary (AISeL)
  2. Intelligent Invocation: Towards Designing Context-Aware User Assistance Systems Based on Real-Time Eye Tracking Data Analysis.
    Peukert, C.; Lechner, J.; Pfeiffer, J.; Weinhardt, C.
    2020. Information Systems and Neuroscience: NeuroIS Retreat 2019. Ed.: F. Davis, 73–82, Springer. doi:10.1007/978-3-030-28144-1_8
  3. Take Part Prototype: Creating New Ways of Participation Through Augmented and Virtual Reality [in press].
    Fegert, J.; Pfeiffer, J.; Golubyeva, A.; Pfeiffer-Leßmann, N.; Hariharan, A.; Renner, P.; Pfeiffer, T.; Hefke, M.; Straub, T.; Weinhardt, C.
    2019. 29th Workshop an Information Technologies and Systems (WITS), Munich Germany, December 18-20 2019. Ed.: Y. Lu
  4. Acceptance of Imagined Versus Experienced Virtual Reality Shopping Environments: Insights from Two Experiments.
    Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.
    2019. ECIS 2019 proceedings . 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Research Papers, Paper: 153, AIS eLibrary (AISeL)
  5. Designing anthropomorphic conversational agents: Development and empirical evaluation of a design framework.
    Seeger, A.-M.; Pfeiffer, J.; Heinzl, A.
    2018. 39th International Conference on Information Systems, ICIS 2018: Proceedings, Association for Information Systems (AIS)
  6. Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions : An Experiment in a Virtual Supermarket.
    Pfeiffer, J.; Pfeiffer, T.; Greif-Winzrieth, A.; Meißner, M.; Renner, P.; Weinhardt, C.
    2017. AC 2017 : Augmented Cognition : Neurocognition and Machine Learning : 11th International Conference, Held as Part of HCI International 2017, Part I, Vancouver, Canada, 9th - 14th July 2017, 219–235, Springer. doi:10.1007/978-3-319-58628-1_18
  7. On the Role of Users’ Cognitive-Affective States for User Assistance Invocation.
    Friemel, C.; Morana, S.; Pfeiffer, J.; Maedche, A.
    2017. Ed.: F. Davis Information Systems and Neuroscience. Gmunden Retreat on NeuroIS 2017. Ed.: F. Davis, 37–46, Springer. doi:10.1007/978-3-319-67431-5_5
  8. The Influence of Social Curiosity on the Observing Behavior of Users on Social Network Sites.
    Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
    2015. Proceedings of the 21st Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, August 13-15 2015, 118635
  9. Privacy Protecting Behaior in Social Network Sites (Research in Progress).
    Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
    2015. Proceedings of the 21st Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, August 13-15 2015
  10. Using Live Biofeedback for Decision Support: Investigating Influences of Emotion Regulation in Financial Decision Making.
    Lux, E.; Adam, M. T. P.; Hawlitschek, F.; Pfeiffer, J.
    2015. 23rd European Conference on Information Systems (ECIS), Münster, Germany, 26-29.05.2015, 1–12, AIS eLibrary (AISeL)
  11. Classification of Goal-Directed Search and Exploratory Search Using Mobile Eye-Tracking.
    Pfeiffer, J.; Meißner, M.; Prosiegel, J.; Pfeiffer, T.
    2015. Building a Better World through Information Systems. 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, December 14-17, 2014. Vol. 6, 4442–4455, Curran Associates, Inc
  12. Minimally Restrictive Decision Support Systems.
    Pfeiffer, J.; Benbasat, I.; Rothlauf, F.
    2015. Building a Better World through Information Systems. 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, December 14-17, 2014. Vol. 3, 1713–1727, Curran Associates, Inc
  13. Conversion Centered Personalization - a Data-Driven Approach to Service Design.
    Ducar, D.; Pfeiffer, J.
    2015. Proceedings of the First Karlsruhe Service Summit Workshop - Advances in Service Research, Karlsruhe, Germany, February 2015. Ed.: R. Görlitz, 131–136, KIT Scientific Publishing
  14. Important Product Features of Mobile Decision Support Systems for In-Store Purchase Decisions: A User-Perspective Taking into Account Different Purchase Situations.
    Huschens, M.; Pfeiffer, J.; Pfeiffer, T.
    2014. Multikonferenz Wirtschaftsinformatik (MKWI), Paderborn, Germany, 26.-28. Februar 2014. Ed.: D. Kundisch, 1847–1859, Universität Paderborn
  15. Identifying Goal-oriented and Explorative Information Search Patterns.
    Pfeiffer, J.; Prosiegel, J.; Meißner, M.; Pfeiffer, T.
    2014. Gmunden Retreat on NeuroIS 2014, Gmunden, Austria, 05.-07.06.2014. Ed.: F. Davis, 23–25
  16. Integrating Keyword Advertising and Dynamic Pricing for an online market place.
    Goertz, T.; Pfeiffer, J.; Schmidt, H.; Rothlauf, F.
    2014. Operations Research Proceedings 2013 : Selected Papers of the International Conference on Operations Research, OR2013, September 3-6, 2013. Ed.: D. Huisman, 145–151, Springer Verlag. doi:10.1007/978-3-319-07001-8_20
  17. Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer-interaction.
    Meißner, M.; Pfeiffer, J.; Pfeiffer, T.
    2013. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Bielefeld, Germany. 24.-25. Oktober 2013. Ed.: T. Pfeiffer, 10–13, Universtiät Bielefeld. doi:10.2390/biecoll-saga2013_3
  18. Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of Sale.
    Pfeiffer, T.; Pfeiffer, J.; Meißner, M.
    2013. Proceedings of the Gmunden Retreat on NeuroIS 2013, Gmunden, Austria, 01.06 – 04-06.2013. Ed.: F. Davis, 3
  19. The Influence of Perceived Belonging on Social Network Site Adoption.
    Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
    2013. Proceedings of the Nineteenth Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, 15.-17.08.2013. Ed.: Y. Hwang, 1–10, Association for Information Systems (AIS)
  20. Social influence in recommendation agents: Creating synergies between multiple recommendation sources for online purchases.
    Pfeiffer, J.; Benbasat, I.
    2012. ECIS 2012 - Proceedings of the 20th European Conference on Information Systems, Barcelona; Spain; 10 June 2012 through 13 June 2012, 99, Association for Information Systems (AIS)
  21. A Theory-Based Approach for a Modular System of Interactive Decision Aids.
    Pfeiffer, J.; Vogel, F.; Stumpf, S.; Kiltz, C.
    2010. Proceedings of the Sixteenth Americas Conference on Information Systems (AMCIS 2010 ), Lima, Peru, August 12-15, 2010
  22. A genetic algorithm for analyzing choice behavior with mixed decision strategies.
    Pfeiffer, J.; Duzevik, D.; Rothlauf, F.; Yamamoto, K.
    2009. Proceedings of the 11th Annual conference on Genetic and evolutionary computation. Ed.: F. rothlauf, 1585–1592, Association for Computing Machinery (ACM). doi:10.1145/1569901.1570113
  23. On the Relationship between Interactive Decision Aids and Decision Strategies: A Theoretical Analysis.
    Pfeiffer, J.; Riedl, R.; Rothlauf, F.
    2009. Proceedings of the 9th International Conference on Business Informatics, Wien, 25.-27. Februar 2009. Ed.: H.R. Hansen, 161–176
  24. Reference Point Based Multi-Objective Algorithms for Group Decisions.
    Pfeiffer, J.; Golle, U.; Rothlauf, F.
    2008. Proceedings of the 10th annual conference on Genetic and evolutionary computation : GECCO ’08, Atlanta, GA, USA, July 12 - 16, 2008, 697–704, Association for Computing Machinery (ACM). doi:10.1145/1389095.1389231
  25. Greedy Heuristics and Weight-Coded EAs for Multidimensional Knapsack Problems and Multi-Unit Combinatorial Auctions.
    Pfeiffer, J.; Rothlauf, F.
    2008. Operations research proceedings 2007 : selected papers of the annual international conference of the German Operations Research Society (GOR), Saarbrücken, September 5 - 7, 2007. Ed.: J. Kalcsics, 153–158, Springer Verlag. doi:10.1007/978-3-540-77903-2_24
  26. Classification of Human Decision Behavior: Finding Modular Decision Rules with Genetic Algorithms.
    Rothlauf, F.; Schunk, D.; Pfeiffer, J.
    2005. GECCO 2005 : genetic and evolutionary computation conference, June 25 - 29, 2005 (Saturday - Wednesday), Washington, DC, USA. Teil 2. Ed.: H.-G. Beyer, 2021–2028, Association for Computing Machinery (ACM). doi:10.1145/1068009.1068346
Vorträge
  1. Designing Neuro-aware Invocation of User Assistance Systems.
    Friemel, C.; Morana, S.; Pfeiffer, J.; Maedche, A.
    2017. Designing Human-Computer Assistance Systems, Workshop at the International Conference on Wirtschaftsinformatik 2017, St. Gallen, Switzerland, 12.02.2017
Poster
  1. Next Generation Shopping: Investigating Consumer Behavior in Virtual Reality Supermarkets.
    Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.; Dieckmann, A.; Dietrich, H.
    2017. Eröffnungsfeier des Karlsruher Decision & Design Labs, Karlsruhe, 21.04.2017

Betreute Abschlussarbeiten

Design und Akzeptanz von virtuellen Einkaufsmärkten: Ein Vergleich von E-Shops, stationärem Einzelhandel und virtuellem Einkaufsmarkt
[Masterarbeit]
Status: abgeschlossen

Predicting Search Situations at the Point of Purchase in the Real World and the Virtual Reality Using Mobile Eye-Tracking Data
[Masterarbeit]
Status: abgeschlossen

Coping with Trade-Offs: An Empirical Study on Purchase Decisions in a Virtual Supermarket
[Bachelorarbeit]
Status: abgeschlossen