Anke Greif-Winzrieth

Anke Greif-Winzrieth

  • Karlsruhe Institute of Technology (KIT)
    Fakultät für Wirtschaftswissenschaften
    Institut für Wirtschaftsinformatik und Marketing
    Kaiserstraße 89, 76133 Karlsruhe

Forschungsinteressen & Arbeitsgebiet

  • Behavioral & Experimental Economics
  • Virtual Reality & Eye Tracking
  • Consumer Behavior
  • Digital Citizen Science

Vorträge und Präsentationen

  • 06/2019: NeuroIS Pre-Event Training Workshop, Wien, Österreich 
  • 10/2018: HeiKaMaX Workshop on Experimental Economics, Karlsruhe, Germany


WS 2020/2021

  • Übung Experimentelle Wirtschaftsforschung
  • Seminar Digital Experience and Participation
  • Seminar Digital Citizen Science
  • Teamprojekt Wirtschaft und Technologie
  • Semester Case Plattformökonomie

SS 2020

  • Übung Modeling and Analyzing Consumer Behavior with R
  • Seminar Digital Experience and Participation

WS 2019/2020

  • Übung Experimentelle Wirtschaftsforschung
  • Seminar Digital Experience and Participation

SS 2019

  • Übung Modeling and Analyzing Consumer Behavior with R
  • Seminar Digital Experience and Participation

WS 2018/2019

  • Seminar Digital Experience and Participation



seit 08/2020 KD²Lab Managerin
seit 10/2018

Wissenschaftliche Mitarbeiterin am IISM

KD²Lab Management Team

03/2017 - 09/2018 Wissenschaftliche Hilfskraft am IISM
10/2015 - 09/2018

M.Sc. Wirtschaftsingenieurwesen am Karlsruher Insitut für Technologie (KIT)

Masterarbeit: "Feeling the Pain of Climate Change: Design of a Longitudinal Study on the Effect of Immersion on Pro-Environmental Behavior"

11/2013 - 09/2018 Wissenschaftliche Hilfskrat am ECON (Lehrstuhl für politische Ökonomie, Prof. Nora Szech)
10/2011 - 09/2015

B.Sc. Wirtschaftsingenieurwesen am Karlsruher Institut für Technologie (KIT)

Bachelorarbeit: "Coping with Trade-Offs: An Empirical Study on Purchase Decisions in a Virtual Supermarket"



Can Immersive Systems Help Address Sustainability Goals? Insights from Research in Information Systems.
Pfeiffer, J.; Fegert, J.; Greif-Winzrieth, A.; Hoffmann, G.; Peukert, C.
2021. Market Engineering : Insights from Two Decades of Research on Markets and Information. Ed.: H. Gimpel, 135–150, Springer International Publishing. doi:10.1007/978-3-030-66661-3_8
What Goes Around, Comes Around: The Effects of 360-degree Experiences on Peer-to-Peer Platform Behavior.
Greif-Winzrieth, A.; Peukert, C.; Dann, D.
2021. Innovation Through Information Systems: Volume III: A Collection of Latest Research on Management Issues. Ed.: F. Ahlemann, 505–511, Springer. doi:10.1007/978-3-030-86800-0_35
Exploring the Potential of NeuroIS in the Wild: Opportunities and Challenges of Home Environments.
Greif-Winzrieth, A.; Peukert, C.; Toreini, P.; Adam, M. T. P.
2021. Information Systems and Neuroscience: NeuroIS Retreat 2021. Ed.: F. D. Davis, 38–46, Springer. doi:10.1007/978-3-030-88900-5_5 - A Participatory Problem Discovery System for Citizen Design Science Research.
Greif-Winzrieth, A.; Gau, M.
2021. The Next Wave of Sociotechnical Design – 16th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2021, Kristiansand, Norway, August 4–6, 2021, Proceedings. Ed.: L. Chandra Kruse, 112–117, Springer International Publishing. doi:10.1007/978-3-030-82405-1_13
What Goes Around, Comes Around: The Effects of 360- Degree Experiences on Peer-To-Peer Platform Behavior.
Greif-Winzrieth, A.; Peukert, C.; Dann, D.
2021. Wirtschaftsinformatik 2021 Proceedings, AIS eLibrary (AISeL), 9.3.-11.3.2021, Duisburg, AIS eLibrary (AISeL)
Designing a Public Experimental Terminal for Citizen Engagement.
Greif-Winzrieth, A.; Maedche, A.; Weinhardt, C.
2021. Proceedings of the 29th European Conference on Information Systems (ECIS 2021), June 14 - 16, 2021 - Marrackech, Morocco, Paper 1739
Feeling the Pain of Others in Need: Studying the Effect of VR on Donation Behavior Using EEG.
Greif-Winzrieth, A.; Knierim, M.; Peukert, C.; Weinhardt, C.
2020. Information Systems and Neuroscience – NeuroIS Retreat 2020. Ed.: F. Davis, 172–180, Springer International Publishing. doi:10.1007/978-3-030-60073-0_19
Design Triggers for Excessive Online Video Clip Watching.
Kloker, S.; Greif-Winzrieth, A.
2020. Hawaii International Conference on System Sciences 2021: proceedings of the 54th Hawaii International Conference on System Sciences, University of Hawaii at Manoa
Audio & Video
KD²Lab: Forschung unterstützen und spielend Geld verdienen.
Nieken, P.; Weinhardt, C.; Szech, N.; Theuner, K.; Ehrlich, D.; Zhao, L.; Hupfeld, L.; Treppner, N.; Gorny, P.; Greif-Winzrieth, A.
2020. doi:10.5445/IR/1000125634
Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions : An Experiment in a Virtual Supermarket.
Pfeiffer, J.; Pfeiffer, T.; Greif-Winzrieth, A.; Meißner, M.; Renner, P.; Weinhardt, C.
2017. AC 2017 : Augmented Cognition : Neurocognition and Machine Learning : 11th International Conference, Held as Part of HCI International 2017, Part I, Vancouver, Canada, 9th - 14th July 2017, 219–235, Springer. doi:10.1007/978-3-319-58628-1_18